Beyond the hype, AI is delivering real value! Whether or not we are aware of it, there is no denying AI has crept to the top of many decision-making processes! Despite still facing judgment, check these credible use cases across IBA-focused industries: bit.ly/PR_TLP_1306

Over the last year, there have been many new #SocialMedia platforms, but none have grown like #Bluesky! Over ¼ of journalists in NA now using it for professional purposes! Here’s how can PR pros utilize Bluesky to meet journalists where they are: bit.ly/PR_SMM_1606 Cision

AI is here & here to stay, and whether we like it or not it’s risen to the top of many decision-making processes. ICYMI, we delved beyond the hype to look at some first-hand use cases, we see at IBA – from retail & manufacturing to emergency services: bit.ly/PR_TLP_1306

Is Google moving from a search engine to an answer engine? Organic traffic to news outlets is dropping! The main culprit? #AI & #Chatbots. PR pros must think differently about keeping their brand visible & educate themselves about AI in SEO: PR Daily bit.ly/PR_Trend_1606

There’s new artillery on the #disinformation battleground – from #AI swarms & synthetic influencers, to mass deception. It’s time for PR pros to man the authenticity barricades in the war against algorithms. Check out our tips for PR pros to fight AI: bit.ly/PR_TLP_2006

PR had its thunder stolen in the 2010s as SEO took online visibility & marketers took the budget. 15 years on #search is shifting again & this time it’s PR’s game to lose as the #GEO battle heats up, content must be high quality & well-structured: bit.ly/PR_PR_2306 PRSA

Calling all PR pros – time to man the barricades to ensure authenticity wins the #disinformation conflict as AI adds a new angle of attack! ICYMI, reload your PR arsenal with our top tips for fighting #AI & other trends reshaping media relations: bit.ly/PR_TLP_2006

Do you want to stand out in B2B sales, build trust, & ensure long-term relations? Then it’s time to get personal! B2B sales involve more people than ever & a one-size-fits-all message won’t work. Find out how to get personal with this B2B News Network guide bit.ly/PR_B2BMktg_240…

Is the #TikTok saga stuck on repeat? It’ll be of no surprise that yet again the U.S. TikTok ban has been delayed again by 90 days, leaving brands, & creators in further limbo as to what the future holds – is limbo the new norm? bit.ly/PR_Trend_2406 Social Media Today

#Google search is rapidly evolving from a #SearchEngine to an "answer engine”, as #AIMode goes live! With chatbots entering search to directly exchange information between user & search engine, it's time for PR pros to start adjusting their strategy: bit.ly/PR_TLP_2706

Is #SEO finally dead? No, it's just deprecated! Clicks & traffic may be dropping, but legacy SEO still works, it just needs to evolve – it’s no longer just about #search ranking but about creating valuable content to get your brand cited: bit.ly/PR_SEO_3006 @Senignland

Your voice matters in the authenticity war! #SocialMedia is where business conversations happen, so when they come from experience, they carry more influence than official brand messaging. Find out how to craft great, authentic social posts here: bit.ly/PR_SMM_3006 Oktopost

The next evolution of #Google search is here – the transformation from search engine to ‘answer engine’. The release of #AI mode hasn’t fully replaced traditional search yet, but it’s close! ICYMI, we highlighted how PR pros can adjust their strategy: bit.ly/PR_TLP_2706

Is #AI set to be the new norm on #SocialMedia? It seems leaders want it to be – witness Mark Zuckerberg ramping up #Meta investment with $14 billion stake in some of the biggest start-ups & people in the AI space. Marketing Tech covers it all here: bit.ly/PR_Trend_3006

The #PR heatwave soars on—May might have kicked off the start of an early heatwave, but #June has seen the media coverage thermometer bump up an extra notch or two! Our IBA International round-up blog shares event-studded coverage hot off the US and European press! bit.ly/PR_TLP_040725

The PR crossroads! #PR pros need to do more with less and think more coverage with fewer resources. Before turning to your PR horoscope, here Cision covers five things #journalists who are struggling to understand audience behaviour, wish PR pros knew: bit.ly/PR_PR_0707

Happy 2nd Birthday, Threads! What a two years it’s been, since setting sign-up records & its soaring growth, #Threads is closing in on #X’s #SocialMedia crown, but how will it get there: bit.ly/PR_Trend_0707 @SocialMediaToday

There may have been a heatwave across the Northern hemisphere – but we’ve been keeping our PR cool! ICYMI, June was a bumper month at IBA with blazing event coverage and media coverage hot off the U.S. & European press: bit.ly/PR_TLP_040725

AI is infiltrating the #NewsRoom! The introduction of #GenAI into #search means users get news in chatbot-style summaries. It’s time for PR pros to rethink how they gain earned media coverage with intelligence, structure, and readiness: bit.ly/PR_AI_0707 PRSA

B2B marketers take note, video content is taking #LinkedIn by storm! It’s prepped & ready for the starring role in maintaining your brand relevance! Find out how with these tips to adapt your #SocialMedia strategy & learn how to talk the new B2B language: bit.ly/PR_TLP_1007