🌍 Promoting responsible drinking worldwide 🌟 Our member companies are leading the way in fostering a culture of moderation! Here’s how they’re making a difference across the globe: 🚗 In South Africa, @ABInBev’s The South African Breweries division launched the ‘Drive Sharp’ campaign, using

Setting new standards in responsible digital marketing! 🎉 The leading beer, wine, and spirits producers are driving positive change by embedding IARD's Digital Guiding Principles across thousands of brands on platforms including YouTube, Instagram, and X. This helps ensure that

Setting the benchmark for responsible digital marketing! 🎉 The world's leading beer, wine, and spirits producers are using cutting-edge tecnology and collobarating with global digital platforms to help ensure their alcohol marketing only reaches those above the legal purchase

We welcome the appointment of the new European Commission and look forward to collaborating with and through our partners in Europe in the continued effort to reduce harmful drinking across the continent. Europe has achieved significant progress in recent years. According to the

Today, on Repeal Day, we reflect on the lessons of Prohibition in the US – a failed experiment that fuelled corruption, organised crime and mass poisonings caused by illicit alcohol. History shows prohibition doesn’t stop harmful drinking; it pushes it underground. At IARD, we

Yet another tragic incident of mass deaths caused by the consumption of illicit alcohol. Governments, law enforcement, industry and civil society must all work together if we are to combat this ongoing threat to public health. #PublicHealth  #IllicitAlcohol

A Workplace Alcohol Policy isn’t just about rules – it’s about a commitment to wellbeing, safety and integrity. Inclusive policies, educational initiatives and confidential support make a real difference. Download IARD’s guide to workplace alcohol policies today:

It is great to see Jameson partnering with Jay Bothroyd and Drinkaware to encourage football fans to take a closer look at their drinking habits in a positive way. Check out the "know your score" drinking check campaign below.

🇳🇱 The Netherlands: a leader in beer and moderation! 1 in 12 beers sold in Dutch supermarkets is now alcohol-free. By 2030, 10% of all beer sales could be non-alcoholic, thanks to innovation and changing consumer habits (via euronews). At IARD, we celebrate this shift towards

September's UN High-Level Meeting on NCDs is a pivotal moment for global public health. 📊 IARD and our members are fully committed to the UN process and we have developed a new booklet based on the latest WHO data. It shows what works and where the most progress has been made.

At IARD, we recognize the important role that digital tools can play in empowering individuals to make informed choices about alcohol. Evidence-based interventions to target harmful drinking are an important component of tackling alcohol harm. This research supports the use of

💪🇬🇷🔞Supporting Greece’s new initiative to tackle underage drinking 💪🇬🇷🔞 IARD welcomes Greece’s plans to strengthen laws on alcohol sales and reduce underage drinking. The planned reforms will tighten enforcement around the legal drinking age and enhance regulations on

🌍 Driving positive change: industry-led ESG initiatives 🌍 Every month we are proud to highlight the latest Environment, Social, and Governance (ESG) initiatives from our members worldwide. From responsible drinking campaigns to sustainability investments to creative approaches

👏 Cerveceros de España is taking an important step by adding drink-driving warnings to beer bottle labels. Developed in collaboration with consumer groups, this initiative strengthens the industry’s commitment to clear information and responsible consumption. ✅ At IARD, we

🏈 The Super Bowl is almost here! Millions of fans will be tuning in this Sunday for the biggest game of the year, celebrating with friends, food and possibly a few drinks. But while the fan focus is on touchdowns and team spirit, there’s one play that shouldn’t be left to

At IARD, we’re not just talking about change – we are making it happen. 🚀 Our Global Standards are here and they are a game-changer as we collectively work to: ✅Empower adults to make informed choices 🧠 ✅Protect young people from underage drinking 🛡️ ✅Tackle harmful

🚨We just launched a groundbreaking 2025 Report on Underage Drinking, covering 66 countries worldwide. Our analysis shows that a whole of society approach works, with underage drinking declining or stable in 58% of 66 countries studied. But that’s not all! There are major

As #Songkran festivities unfold across Thailand, IARD celebrates initiatives creating safer celebrations for all. We applaud efforts to reduce harmful drinking, including Pernod Ricard 's "Drink More Water" campaign in Bangkok. Wishing everyone a joyful & safe Thai New Year!

Today, we are proud to officially launch our refreshed brand identity. Ten years on from our founding, this refreshed design captures our renewed commitment: to promote responsibility in alcohol consumption and to reduce harmful drinking globally. We will be revealing other