Nick Shackelford 🦾 (@iamshackelford) 's Twitter Profile
Nick Shackelford 🦾

@iamshackelford

Building drinkbrez.com - structured.agency - konstantkreative.com

ID: 862765810321944576

linkhttps://bit.ly/nickshack calendar_today11-05-2017 20:26:13

33,33K Tweet

62,62K Followers

2,2K Following

Nick Shackelford 🦾 (@iamshackelford) 's Twitter Profile Photo

I don't think you understand this: Building an audience = becoming a walking billboard. You’ll get DMs flooded with "let's chat" messages that always end with a pitch. You have two options: Build visibility, deal with attention requests Stay anonymous, have zero leverage

Nick Shackelford 🦾 (@iamshackelford) 's Twitter Profile Photo

When Kings First Was Born. I felt like a failure. Healthy baby ✓ Loving wife ✓ Family support ✓ Completely unprepared ✓✓✓ Here's what fatherhood taught me about leadership so far: You can't prepare for it. No reference point for your unique situation. No comparison to

When Kings First Was Born. I felt like a failure.

Healthy baby ✓
Loving wife ✓
Family support ✓
Completely unprepared ✓✓✓

Here's what fatherhood taught me about leadership so far:

You can't prepare for it.
No reference point for your unique situation.
No comparison to
Nick Shackelford 🦾 (@iamshackelford) 's Twitter Profile Photo

🥤 Energy drinks are getting a health makeover: - Zero-sugar & natural ingredients dominating - Low/no-cal options jumped from 17% → 42% of volume since 2006 - Brands adding vitamins, plant-based caffeine (green tea, guarana) + adaptogens/BCAAs - "Better-for-you" positioning =

Nick Shackelford 🦾 (@iamshackelford) 's Twitter Profile Photo

"Agencies suck, don’t work with them” has become the norm. I get to see brands demanding: "Tell me exactly why I should hire you" like it’s an interview But what they’re really saying is: "Promise me magical results to fix my business. Because I don't know what to focus on

Nick Shackelford 🦾 (@iamshackelford) 's Twitter Profile Photo

I am still shook that this thing took over $1mm in ad spend profitably haha DISCLAIMER: THIS WAS REAL UNSCRIPTED AND AUTHENTIC Aaron and Corb called our top customer. She spent +$27,000 on beverages last year. "You basically bought a car worth of drinks. Here's some free

Nick Shackelford 🦾 (@iamshackelford) 's Twitter Profile Photo

The thing about this is that PEOPLE USED TO CARE This used to be a major reason why people bought glasses or bracelets or shirts. I know a few major brands who cleaned oceans, saved elephants or donated to charities for blindness You know what happened? Amazon - any product

Nick Shackelford 🦾 (@iamshackelford) 's Twitter Profile Photo

Too many founders, managers etc have a "one tough conversation" problem with their team. One conversation doesn’t solve anything. That's bullshit/weakass management. When someone's underperforming, this checklist keeps myself, other managers and our team in check:

Too many founders, managers etc have a  "one tough conversation" problem with their team.

One conversation doesn’t solve anything.
That's bullshit/weakass management.

When someone's underperforming, this checklist keeps myself, other managers and our team in check: