Don't sleep on advertorials. We’ve used them to: • Drop CAC by 20%+ • Scale spend past $30k/day • Open up Native and GDN Traffic They don’t burn out as quick as ads + one winning page will improve the performance of ALL your creatives.

PSA: If you're testing Native do it right and get a tracker (Voluum is expensive but is still the best)

This. This is a huge problem And everyone’s talking about AI’s ability to churn out 100 scripts or 1,000 statics in minutes… But when you have AI play the volume game you're likely skipping 1) a structured testing plan 2) a record of what's been tested When you roll out

If you still don’t have a post-purchase survey set up at this point you hate money Some our best scaling angles have come directly from the surveys

You can write the best advertorial in the world... But if your design and formatting suck no one will read it. Here's the 80/20 I look for in advertorial design (and it's not about looking nice) 1) Strong Above The Fold Section Most traffic is mobile, so always review your

--> If you aren’t running a listicle launch one ASAP. It’s one of the fastest pages to spin up and it crushes for most brands we work with --> If you are already running one, start split testing. We see too many people leave money on the table because they didn't optimize

Not testing advertorials yet? If you can say “yes” to even 2 of these it’s time:

So many brands get stuck trying to drop CAC by using only 1 lever. Work with some solid copywriters and improve every step of the funnel: • Ad copy • Video Scripts • Different Page Types • Post Purchase Upsell pages Improve everything.

We've cracked advertorials for dozens of brands • They've scaled their adspend • Dropped their CAC • And expanded to colder networks like Native If you're only testing new ads you're already behind

Want to drop your CAC and 3x your ad spend in a week? Then you need to be testing the right thing. It’s not your media buying strategy It’s not your headline or hook It’s not the design. It’s the angle. Every campaign I’ve seen scale fast... And by fast I mean 2x, 5x,

Brands could learn a lot from their display affiliates. - There’s a reason they scale unique angles - There’s a reason they use advertorials So much more scale hiding in new angles and pages

This is 100% worth the watch -- Side Note: As Jason Kutasi mentioned his old book business His advertorial/lead gen pages for that businesses were amazing

There’s a lot of times you don’t need a new advertorial. You just need a new lead. I’ve seen “burned out” pages bounce back just by changing the opening. That first 100-250 words matter way more than you realize

If you're running advertorials and haven't tested your close you could be missing out on an easy win. Close tests aren’t as volatile as lead tests (less chance of a total flop) and can still result in solid lifts.

Just a reminder... all it takes is 1 new page win to drop your CAC 10-20% across all ads

AI can write solid copy, but still gets smoked by experienced copywriters • Years of split-test data on what's worked • Daily pulse on what's scaling across niches • Gut instinct that AI can't match Writing is the easy part. Experience and being in the weeds is still King

PSA: If you’ve got a scaling personal story video script, write an advertorial to match. And if you’ve got a working personal story advertorial, write video scripts to pair with it. Over the last few months, have had some massive wins from this

Test the close on your Advertorials and Mini-VSLs They're a less volatile test than lead or hook tests but can still drop CAC 15%+

AI has made people lose sight of the goal It's not about pumping out 10+ advertorials or 35+ mini-vsls a week Most brands don't have the budget to collect meaningful data on even half of that The goal is simple Take a handful of targeted swings, learn from them, optimize in,

Damn... borrowing my Page x Awareness chart from my old talk and posts and you don't even follow me? What a shame That said solid content