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Join Preetesh Sewraj - CEO Loeries as he discussess Harnessing the potential of AI in communications at #SilverbackAwards23 marketing and advertising symposium. Symposium: 24th November 2023 Gala: 25th November 2023 Venue: Kampala, Serena Hotel #SilverbackAwards23

5 Steps to cleaner data according to Preetesh Sewraj : 1. Develop a data quality plan 2. Correct data at the source 3. Measure data accuracy 4. Manage data and duplicates 5. Append data #SilverbackAwards23 #NRGRadioUG

Advantages & Disadv of AI in marketing - Preetesh Sewraj ADV. - Improved efficiency - Fast & accurate customer data processing - Optimized marketing campaigns DISADV - Data privacy - Concerns of biases and inaccurate content - Lack of creativity #SilverbackAwards23 #NRGRadioUG

AI operates based on the data we supply through various platforms we log into. However, it's crucial to emphasize the necessity of a well-thought-out plan for effectively disseminating this information~ Preetesh Sewraj CEO of Loeries #SilverbackAwards23

“From extensive requirements for specific tasks to today's streamlined processes with minimal tools, AI is present to boost efficiency and augment capabilities” Preetesh Sewraj CEO of Loeries #SilverbackAwards23

AI operates based on the data we supply through various platforms we log into. However, it's crucial to emphasize the necessity of a well-thought-out plan for effectively disseminating this information, Preetesh Sewraj CEO of Loeries #SilverbackAwards23

Left to Right - Paul Mwirigi Vice President PRAU, Preetesh Sewraj CEO Loeries, David Balikuddembe, President UMS.

Meet Paul Mwirigi Muriungi Vice President PRAU-Uganda , Preetesh Sewraj CEO Loeries , David Balikuddembe President Uganda Marketers Society #SilverbackAwards23

Left to Right - Paul Mwirigi Vice President PRAU-Uganda , Preetesh Sewraj CEO Loeries , David Balikuddembe, President Uganda Marketers Society arriving at the #SilverbackAwards23 #CreativeandMarketingExcellence

The purpose of this is to elevate the creativity of the awards and expose Uganda's creatives and marketers to the global stage, promoting creative excellence.- Preetesh Sewraj CEO Loeries #SilverbackAwards23

Embracing discomfort is key to finding growth. By bringing judges from across Africa, the Loeries ensured thorough integration of the submissions. - Preetesh Sewraj CEO Loeries #SilverbackAwards23

Embracing discomfort is key to finding growth. By bringing judges from across Africa, the Loeries ensured thorough integration of the submissions. - Preetesh Sewraj CEO Loeries #SilverbackAwards23

Innovation, quality, relevance to the brand, and target audience are crucial criteria. The Silverback award is bestowed upon you because you truly deserve it, whether it's gold, silver, or bronze. - Preetesh Sewraj CEO Loeries #SilverbackAwards23

Innovation, quality, relevance to the brand, and target audience are crucial criteria. The Silverback award is bestowed upon you because you truly deserve it, whether it's gold, silver, or bronze. -Preetesh Sewraj CEO Loeries #SilverbackAwards23

Get ready to be inspired and amazed at the #SilverbackAwards23, where Uganda's creative and marketing community comes together to celebrate excellence and innovation.

Get ready to be inspired and amazed at the #SilverbackAwards23, where Uganda's creative and marketing community comes together to celebrate excellence and innovation.

Want to create award-winning submissions for the Silverback Awards? 🏆✨ Join us this Friday, September 13th at 11:00 AM for a special webinar with Preetesh Sewraj, CEO of The Loeries, as he shares expert insights on what sets award-winning submissions apart—creativity, strategy,

Preetesh Sewraj, Innovation Strategist and CEO at The Loeries, has announced an exciting partnership between The Loeries and Publicis Groupe Africa to empower young creatives in the advertising industry. Preetesh Sewraj Loeries #samsung #rice 1/3

Thread 1/2 "The judging process at The Loeries and Silverback Awards isn’t just about picking winners, it’s about recognizing work that meets a high standard of innovation, quality, relevance, and creativity.” - Preetesh Sewraj CEO : The Loerie Awards Company NPC - Africa & Middle

Thread 2/2 “This year’s judging criteria are simple but powerful: Innovation, Quality, Relevance, and Craft. These are the building blocks for making an impact in today’s creative landscape.” - Preetesh Sewraj CEO : The Loerie Awards Company NPC - Africa & Middle East