Micro-movies are the new wave in media.

Netflix is determined to ruin every great anime series.

Old money is trending but not for the reasons you think. Gen Z is swapping logos for linen, tailoring, and quiet luxury. It’s not about being rich. It’s about looking like you’ve always been. We broke down the business behind the old money aesthetic: everybody.beehiiv.com/p/the-allure-o…

open.spotify.com/user/31hdcv2k5…

Fortnite isn’t just a game anymore. It’s a $40 billion ecosystem that powers creators, connects brands, and keeps over 110 million players coming back every month. everybody.beehiiv.com/p/the-business…

Starting a business isn’t just risky, it’s a mental endurance test. The highs are euphoric, but the lows can break you. Not everyone is wired for that, and there’s nothing wrong with choosing stability.

Old money is trending in 2025. Gen Z isn’t chasing logos. They’re curating linen blazers, vintage watches, and quiet luxury fits that whisper generational wealth. It’s not about being rich. It’s about looking like you always were. everybody.beehiiv.com/p/the-allure-o…

Mobile gaming is a $126B industry in 2025. Bigger than console, bigger than PC. Downloads are down, but spending and playtime are way up. Fewer games. Bigger engagement. Higher returns. We break it down: everybody.beehiiv.com/p/mobile-gamin…

In the age of noise, scarcity of presence is a competitive advantage.

Every new consumer brand is trying to be the “X for Gen Z” when the real opportunity is “something Gen Z hasn’t seen before.”

Creators aren’t just making content. They’re building culture, shaping taste, and influencing industries. The smartest brands don’t just work with creators, they build with them.

I believe Soho House returning to private ownership is ultimately in the best interest of its members. Freed from the pressures of public growth targets, the company can refocus on what matters most: enhancing the member experience. bloomberg.com/news/articles/…

Streaks. Quests. Real rewards. How culture driven products keep people coming back. Check out our playbook on gamification: everybody.beehiiv.com/p/the-gamifica…

Building friendships and networks is an infinite sum game Those that treat it as zero sum are short sighted

Everyone wants a viral moment. Few are willing to build a world.

For anyone interested in the business of filmmaking, this is a good read: newyorker.com/magazine/2025/…

The Great Lock In of 2025 🔒 is upon us

Ray 3 is the real deal. I was just having a conversation with a studio exec this week about how generative AI video technology hasn’t evolved enough to be used in film yet. Ray 3 might be the turning point. Luma AI