Introducing Compass Mode. Hold the phone up for AR, down for compass.

Growing growing growing. Simon Goldring joins our iOS SDK team, and Clem Bertier who takes over from me in leading our precise AR location tech. Both moving to London to join us (and look how happy Freddie is!) 🚀 careers.dentreality.com

AR shopping speed run! ⏩⏩⏩

Hearing about the Meta hiring freeze 🥶. A lot of people getting their interviews and on-sites cancelled. If you want to work on integrating AR with the real world, we're hiring Dent Reality — Hyper across iOS, Android and Full Stack: careers.dentreality.com

This is the nicest store I’ve ever been in. And the navigation tech is 🔥.

When we said we were interested in Full Stack, we meant pancakes! 🥞 (welcome Sean and Harry to Dent Reality — Hyper team!)

The transition from maps to AR when you hold the phone up is still one of the best interactions we’ve built 😍

Over the past 5 years, I've built the largest open-source project for ARKit, and started Dent Reality — Hyper where we've pioneered new approaches to AR spatial interfaces. I gave a talk at NSLondon last week to share some of what we've learnt. youtu.be/wrXWT26e4Qo

We're hiring a Senior Product Manager! Looking for someone passionate about new technologies and great user experience. Apple/Meta are making huge investments in AR, this is an exciting opportunity to get in at the ground floor. careers.dentreality.com/jobs/2110909-s…

Really I shouldn't pre-announce, but I'm excited. Starting next year you're gonna start seeing our Dent Reality — Hyper AR technology in a _lot_ of new stores, all around the world... and with a new brand name and logo.

Introducing the new 3D logo for Dent Reality. The H stands for something. New name reveal January 3rd. 🚀

Today is the FINAL DAY of Dent Reality, before we switch to a totally new name. I started Dent 4 years ago, with a tweet. But I decided on the Dent name 6 years before that. It's been a wild ride. So, a final ode to Dent Reality. Here's the story so far. 👇

BIG announcement: we've been building Dent Reality for 4 years, reaching 10m's of people with our AR navigation tech. This year we're going much further, starting with a new name that stands for being cutting-edge, fast-paced and innovative. Dent Reality is now >>> Hyper

Thank you for all the love 🙏. We built the AR interface, maps, navigation and indoor location tech. Our location tech is powered by wifi and AR. Now rolling out at scale. HyperAR.com

Mirador is a new open-source project from Hyper, making it easy to build point-of-interest experiences with Apple’s new AR framework, RealityKit. Coming soon... Demo 3: Prime Meridian, Greenwich, London

Mirador is now open-source! Mirador makes it easy to build impressive point-of-interest experiences with Apple’s new AR framework, RealityKit. Demo: Tunnel View, Yosemite National Park

“Massive store, where can I find that one screw I need?” The accuracy of the navigation and indoor location is insane.

Introducing our completely redesigned AR navigation experience, built by the team Hyper. We’ve combined many UX elements into a single dynamic arrow that shows you where to go.

What I’ve learnt: Indoor maps/location has massive potential but has been stuck in enterprise hell for the past 10 years. Every solution is inaccurate, expensive, bad UX, impossibly slow to deploy. Hyper will radically transform this. Our first release has two innovations: -

POV: “I couldn’t find the room” is no longer a reason