Did you know that the average attention span of a human is 8.25 seconds and for a goldfish it is 9 seconds? This week's newsletter focuses on attention - what it is and how you can reduce distraction. buff.ly/42bVyCK Source: Total Care Therapy

Here are some ways you could use AI in content marketing activities. 1. Content creation 2. Content curation 3. Personalisation 4. Optimisation 5. Chatbots Overall, content marketing will only improve with AI information's power. Exciting, huh?

Old content marketing approach: create high-quality content less often (Source: Hubspot) New content marketing approach: create consistent content every day. Use data to optimise the content that you create. Consistency wins every time.

When I was 37, I learned a life lesson I'd never forget. I worked for an ad agency in Melbourne, and I was actively struggling to launch a big new project. One day, I met a brilliant Creative Director who gave me some crucial words of advice: “Think and act like a human”.

We need to change our approach to failure. Failure needs to be seen as a part of learning new skills. It also means that you're closer to success. “I have not failed. I have just found 10,000 things that do not work.” Thomas Edison Agree?