Fascinating and important. Got get em adcontrarian #goodread

Power to the people ✊ Well, just Kate, James and Garry. Well done you healthy, happy and hungry monsters. Thanks, B&T for making the world aware of their amazingness. bandt.com.au/hopeful-monste…

Grab a big cuppa and read this brilliant essay. 'We have to release the bakes. To get our minds around the truth that old solutions cannot unlock'. martinweigel.org/blog/the-astro…

No obligation, of course, but we'd love it if you sent your valuable SxSW Sydney session vote our way. Why the 'C' word needs to be taken seriously. #sxswsydney sessionselect.sxswsydney.com/entry/vote/WEy…

Why is April Fool's Day the only day brands feel comfortable having a laugh? hopefulmonsters.com.au/articles/april…

Brand purpose sucks, depending on how you think about those two whimsical words. So here's some much needed common sense from our Strategy Director Alycia Raco. hopefulmonsters.com.au/articles/the-d…

Imagine if briefs mattered. That'd be nice, wouldn't it? Via @carlmoggy #marketing #brand #advertising #goodreads hopefulmonsters.com.au/articles/imagi…

Back of the net! Stoked about this one ⚽️

Your fortnightly curation of the inspirational, entertaining and bizarre that will bend your noggin in a different direction 🤯 linkedin.com/pulse/hopeful-…

Hopeful Monsters Institute 🧠 - Martina Mera, Senior Account Executive. “Everyone hates Ryanair but everyone flies Ryanair 👀 So, the question is - how do they continue to make record-breaking sales if the flying experience can make you cry?" thrillist.com.au/news/nation/ry…

Hopeful Monsters Institute 🧠 - Jade Glashoff, Business Director. "Essentially, a journalist created a list of common small talk topics to ban and replaced them with topics that would elicit a deeper conversation. Spoiler… it didn’t go well!" vice.com/en/article/wxj…

Jasmine Cooper-McCredie, Senior Account Executive🧠 “This article from Third Sector News was shocking to read, and I'll admit, I hadn't really thought too much about the underrepresentation of individuals with intellectual disabilities in media." thirdsector.com.au/untypical-the-…

Is your creativity constipated? 👀 Hopeful Monster-O's are here to help you do the good shit. #HopefulMonsters #Marketing #Brand #fun

Working in an agency can be a lot like working in a zoo. Except with more timesheets. Meet the newest additions to the Hopeful Monsters team, Felix the Fox in HR, Account Manager Greg the Gorilla and Designer Dorothy the Dead Sea Sparrow. #AI #Design #Creative #imagination

Just going down the marketing funnel. Do you want anything?

“The work Isaiah and the team at IDKY is doing is incredible...Our goal is to help drive awareness of their work so more Aboriginal young people around the country can grow through their support.” Hopeful Monsters ID Know Yourself mumbrella.com.au/indigenous-ngo…

Is cringe killing Australia's creativity? hopefulmonsters.com.au/articles/is-cr…

With a fast-paced environment, bundles of creative energy and big brand names, it was inevitable that filmmakers and screenwriters would be keen to portray creative agencies on the big screen. But how is our industry depicted? hopefulmonsters.com.au/articles/the-c…

Ever wondered how challenger brands take on the big dogs without the luxury of a mountain of cash? Register interest for our next Do Good Shit event with industry experts from NFL, Snapchat and Tourism NZ. hopefulmonsters.com.au/events/goodshit

Do you have a monster in the cupboard? 🧌 hopefulmonsters.com.au/articles/do-yo…