There is a strong correlation between purpose-driven companies and shareholder value. -- Bruce Simpson of McKinsey #3BLforum

#Sustainable products grow 3x faster and command a 28% premium in price. - Tensie Whelan at #3blforum

Key takeaway: Performative communications need to be grounded in business strategy and impact | how are you innovating #brandstakingstands

Important to connect a company's #Purpose to its #business and #values ~Alison DaSilva Zeno Group #BrandsTakingStands @3BLMedia

.Procter & Gamble's Tide is putting its #advertising dollars behind #consumer #education to help reduce #carbonfootprint @3BLMedia #BrandsTakingStands

"There is a #consumer intention-action gap. We're trying to entice people to make simple changes. The earth doesn’t care what the motivation is." ~Todd Cline, Senior Director, Head of Sustainabilty Procter & Gamble NA Fabric Care #BrandsTakingStands @3BLMedia

Super cool that Tide Procter & Gamble is working with NASA to explore ways #consumers can use less water in addition to collaborating with washing machine manufacturers! - Martin Hettich, SVP, NA Fabric Care #BrandsTakingStands @3BLMedia with Todd Cline and Paul Solman pic.x.com/Wk2MlgDF7T

#ESG is shifting from living in pockets of organizations to being integrated into more functions and that brings reporting into play ~ Vivek Bapat, SVP Purpose & Sustainability & Marketing & Solutions SAP #BrandsTakingStands @3BLMedia

Well said!: "Doing less bad isn't good enough" ~Wesley Spindler, Managing Director, Sustainabilty & Global Circular Economy Lead Accenture #BrandsTakingStands @3BLMedia

Irreverently fun #brand pov from Armando Treviño Oatly: Our goal is not to be culturally relevant. Our #purpose-led work and voice is self-evident. With communications about #foodsystems, we try to hook #consumers with our "irresistible charm" #BrandsTakingStands @3BLMedia

Pam Klyn Whirlpool Corporation and carolcone Carol Cone ON PURPOSE talk about the power of "and": business, product innovation, etc + society, environment, etc @3BLMedia #BrandsTakingStands #Purpose #brand

In speaking about Applegate | High-quality Natural & Organic Meats's philosophy about #regenerativeagriculture, Gina Asoudegan shares "it's not the cow, it's the how" 🚜 #BrandsTakingStands @3BLMedia #collaboration

Giving voice to the many ways to show up at work, Crystal Barnes, SVP CSR and ESG Paramount conveys it's all of our responsibilities -- it's a shared journey. Moderated by Sara Adams CECP #BrandsTakingStands @3BLMedia

1/ It's kindness hour! We belive that each one of us, through small acts of generosity can change our society and change our world. It starts with you. And it can start today. #GivingTuesday 🧵

Today on #GivingTuesday, a global day of #generosity, here are some ideas on how to donate your time, talents and/or treasure to #makeadifference. With so much need in the world, there are countless organizations addressing vital #social and #environment…lnkd.in/ey3Cjdhy

With all the buzz about #superbowl2023 #advertising, what strikes me from my #consumer and #brandpurpose #marketing lens is the wane of commercials from well-known brands around social and environmental causes. Many of the Big Game commercials this yea…lnkd.in/eKggGnSb

As Women's History Month winds down, I think The Hershey Company's #HersheysSHE is a campaign that breaks through, effectively using multiple (and traditional) marketing channels. Not only is the play on words with the #brand name a brilliant fit, but als…lnkd.in/gjdNrzu9

Have you asked these 5 questions? RRD adweek.it/SLF #SustainableLeadershipForum

A heartwarming experience to see (in person!) many of my #graduate #students receive their Master of Professional Studies degrees during LIM College's commencement ceremony at Lincoln Center. And wonderful to share the stage with colleagues. One of my fa…lnkd.in/ecNva2uV

Delighted to hear these #marketing honorees share notable achievements and challenges during their career journeys. I appreciate their respective guiding principles that helped them to resiliently navigate and adapt in an increasingly complex and fast-cha…lnkd.in/e7DUaeDK