Our tech repaired an appliance for a Housecall Pro employee today. He noticed tech used their app and asked for feedback about it. What a small world!

Never-ending TODO list of launching new HVAC business... [ ] Establish LLC [ ] Bank Account [ ] GL Insurance [ ] QuickBooks [ ] Payroll [ ] License [ ] Office lease [ ] Office furniture [ ] Van [ ] Van Equipment Setup [ ] Mileage tracking software [ ] Auto Insurance [ ] Branding

Will be in Columbus, OH this weekend. What to visit as a tourist? Any recommendations?

Every time I see someone post impressive revenue numbers here on X, I dive in and try to uncover all the marketing hacks they’re using to hit those results. It almost always comes down to 5 channels and the strategy behind them: 1. Google Ads – Tons of ad variations,

Local SEO hack nobody else told you. Many business directories that get search traffic and are used by citation-building tools have a secret almost everyone misses. At least 5 popular citation sites support HTML in the company description field. How to use that? Write a unique

Wow, 30 years of experience in the home service sector, knowledge gained over all market changes that happened during this period of time. Accumulated info about branding, exactly what I need right now for my new HVAC company.

We need Tinder for trades business owners, and from mutual connections build peer groups. One evening of vibe coding, but distribution is the thing. I even have a domain name for that - homeservicebusiness[.]com

Ahrefs just launched their social media management tool. Big SEO players are shifting with the trends — first AI citations (still don’t get the real value there), now social media management. Looks like event-based local social media content is one of the few things AI-driven

If you use Housecall Pro, expect a drop in direct bookings — at least for the next few days. Their "Book Online" button integrated with Google Business Profiles, has disappeared from the local pack in organic search results. ServiceTitan, Workiz, others are fine.

I noticed this trend year ago, vishwas @🏡 (ex Yelp) started it with Honey Homes (Honey Homes). It’s Handyman subscription. They raised $10M+, started in California and expanded to Texas. Interesting how it’s going now, year later.

I think it looks beautiful from the software side — a subscription model in the home service business is a dream. But the real nightmare happens when dealing with customers across the wide scope of work that handymen handle. I wish it could be a successful model, but after two

Think your market is competitive? Check this out… UK pub density, 58 pubs per 100,000 people.

Thank you, everyone, for your support. A miracle happened — the profile was successfully reinstated today, on Day 7, with the help of our Google Ads account manager. Chronology: 1. Profile disabled (Day 1) 2. Appeal submitted (Day 1) 3. Appeal denied (Day 3) 4. Additional review

Month 21. Despite having two Google Business Profiles disabled during the month, we still completed over 1,000 jobs. 7.4% returning customers. We set a new record for average CAC — our ad spend was 12.88% of revenue in July. We started at 30%, and our goal is under 9%. Every %

How Thumbtack Uses Your Google Business Profile to Make Money If your Google Business Profile (GBP) information matches your Thumbtack profile (same name and address), Thumbtack may automatically place a “Book Online” button on your GBP — redirecting customers to your Thumbtack