Lesson 2 this week: 'The benefits of PR'. In talks with agency owners, this one came up often. From what a brand IS to how we can help in a crisis, our students have been learning how PR is valuable, and, importantly, just how to talk to current and potential clients about it.

I'm coming at this with my agency hat on, with 15 years in PR and 8 running an agency (in what feels like the toughest market I've experienced, heading into a new year), AND my take on how PRs can be at the top of their learning game with my High Flyers PR Course hat on, too. Join us!

In this week's lesson, 'Lesson 3: 'Planning a PR campaign', our students have been learning how to, er, plan PR campaigns. Fact: Did you know that while 80% of brands think they are good at writing briefs only 10% of creative agency professionals agree? (Source: BetterBriefs)

This week, in lesson 4 for our first ever cohort of students, we tackle a BIG one. Media relations. We cover everything from reactive PR/newsjacking, release writing, identifying relevant journalists, perfect pitches, follow ups, crisis comms, media relationships and more.

Calling all ambitious PR pros with 0-4yrs experience (and those who manage them). You can now book onto our next 10-week High Flyers PR Course intake, starting 3rd April. Read more - inc current student testimonials - & sign up to our free Q&A here: highflyersprcourse.com/sign-up-now-ap…

#PR industry news: April 3rd intake for High Flyers PR Course course now open for bookings hubs.ly/Q01zPSkM0 #PRnews

What do our current students say about the The High Flyers PR Course? Son Pham gave it this ⭐️⭐️⭐️⭐️⭐️ review Wonder if our 3rd April course can help PRs with 0-4 yrs’ exp in your team? Sign-up for our drop-in Q&A or download our free brochure here: eepurl.com/h_AxAX

Would definitely recommend this!

SAE Martha Lawson: "I'd 100% recommend it". If you're in the 1st few years of your PR career, or manage ambitious people who are, our course has been created for YOU. Sign-up for our drop-in Q&A next Thurs, or download a free copy of our brochure: 👉 eepurl.com/h_AxAX

Starting the week with another brilliant testimonial - this from student and AE Amy Dance. Take a look at our course brochure for our April 3rd intake, and sign up to get an invitation to this Thursday's drop-in online Q&A: 👉 eepurl.com/h_AxAX

Big shout out to Rich Leigh and Alex Wilson for an excellent 10 week course on all things PR High Flyers PR Course Thanks to Hard Numbers 📈 📈 for the opportunity to develops my PR skills excited to put what I’ve learnt into play!

7 days until our next students begin! There's still time to secure a place - join other ambitious PR practitioners as we embark on a ten week online learning journey, starting 3rd April. Find out all about the course, read testimonials and book here: highflyersprcourse.com/the-course/

I just uploaded “High Flyers PR Course - Lesson 10 - Your future and final assignment” to #Vimeo: vimeo.com/834052130

Manage a BRILLIANT PR person in the first few years of their career? Or, are YOU that brilliant PR person, keen to keep progressing? Don’t miss out on our next High Flyers PR Course Course intake, starting on 8th April Our Early Bird discount saves you £300! highflyersprcourse.com/sign-up-now-ap…