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We’ve just touched down at Hamiltons Rugby Club in Cape Town, where @HEINEKENBeverages and Klipdrift Brandy have set the stage and prepared the brandy. Something special is brewing. Stay tuned… #WeAreHEINEKEN

An exciting gathering at Hamiltons Rugby Club today, as we’re joined by Springbok stars Lukhanyo Am, Deon Fourie, and Frans Malherbe, HEINEKEN Beverages Marketing Director Andrea Quaye, and SA Rugby CEO Rian Oberholzer. All in attendance are united in the celebration of

Illicit alcohol trade is costing South Africa billions and putting lives at risk. 1 in 5 alcoholic drinks sold in SA is illicit. These products often go unnoticed, but their impact is far-reaching – affecting public health, community safety and legitimate businesses. This short

We are proud to share the two-year progress of our Binge Drinking Awareness Programme for college students, in partnership with #ICAN4IR Our mission is to promote moderation and empower students to make responsible choices around alcohol use. Let’s change the culture, one smart

HEINEKEN Beverages is proud to have been represented at the 2025 HEINEKEN Global Commerce Awards as finalists with two standout campaigns: Savanna Neat - Trend to Triumph and Bernini Mimosa - The Perfect Mix, which were recognised in the Brand Building and Innovation categories.

Green Seeds: Brewing Youth Skills into Business Success Yesterday’s World Youth Skills Day (15 July) is a reminder of what’s possible when young people are supported with the right tools. Through our Green Seeds programme, HEINEKEN Beverages is doing just that – offering

We’re pleased to announce Ruud van den Eijnden as our new Sales Director for HEINEKEN Beverages. Ruud brings 30+ years of commercial leadership across Heineken and other multinationals. He’s highly respected for building the Global Sales function and most recently served as

At HEINEKEN Beverages, we believe that true change begins at community level. Through our Tavern Community Heroes and Be The Legacy campaigns, we’re proud to support local organisations with monetary donations to continue the incredible work they do to uplift, empower, and

Sustainability isn’t just a buzzword – it’s a bottle-by-bottle commitment. As a core member of The Glass Recycling Company (TheGlassRecyclingCo), HEINEKEN Beverages is deeply invested in turning glass waste into opportunity – helping build a circular packaging economy that works for South

Today, 6 August 2025, a new chapter in South African football began as Orlando Pirates unveiled Amstel South Africa as its new official beer partner, signalling a refreshing shift in taste, tone, and tradition for the game. The merging of two icons of South African culture sees Pirates