Hayley Cocker
@hayleycocker2
Senior Lecturer in Marketing at Lancaster University.
ID: 1374705012014714886
24-03-2021 12:50:03
54 Tweet
218 Followers
258 Following
The collection of #CCT (Consumer Culture Theory) papers in Journal of Consumer Research has been updated by Not here and you should get out too Markus Giesler and Ashlee Humphreys to include 12 recently accepted stellar articles. Please help us share this impressive body of work! consumerresearcher.com/cct-in-jcr
Thank you so much to Rachel Ashman for sharing her brilliant research with us Centre for Consumption Insights 💫🤩
Just about recovered from #CCTC2023 at Lund University, Sweden. Thanks Dr Anuja Pradhan for capturing me (probably mid-sarcastic aside) presenting my paper ‘The Spatial Legitimation of the Esports Market’!
Academy of Marketing excellent presentation by PhD student Mariam Abouseif from Centre for Consumption Insights Lancaster University Management School on empowering women in developing countries with Hayley Cocker
On cloud nine to announce that yesterday we secured Lancaster University Management School #PerfectPitchFunding to conduct #TheSketchbookProject with Beaumont College! Further details coming soon! Thanks to everyone who voted for us!👍👍👍LUMS Marketing Killian O'Leary
🎉Our special issue on "Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives" in Journal of Marketing Management is here! Check out all 8 excellent articles in the issue: tandfonline.com/toc/rjmm20/39/… + we offer a *Influencer Marketing Symbiosis/Parasitism Framework* in our editorial ⬇️
Delighted to have won the University's Pilkington Teaching Award - along with Mike Ryder Anna Galindo and Anton Siebert from the Marketing Department 💫🎉🤩
Friendly reminder to submit to our special issue on 'Influencers & Influencer Marketing: Implications for Consumers & Society' at JBR - deadline March 1st 2024 🤩💫 with Dr Rebecca Mardon, Kate Daunt and Robert V. Kozinets
We're excited to invite papers on "Re-Imagining Family" Special Issue that Lydia Ottlewski and I are co-editing for Consumption, Markets and Culture. We encourage critical discussions broadening views on what #family is and can be in today's society / Lifestyle research emlyon business school Department of Business & Management
Really enjoyed discussing all things influencers at #acr2023 - thanks to Jared Watson and Meyrav Shoham for organizing such a great roundtable 🤩
📢 CALL FOR PAPERS 📢 Just a gentle reminder to submit your work on the implications of #influencers & #influencermarketing for consumers & society to our Journal of Business Research special issue. Submission window: 2nd Jan - 1st March 2024. Read the CfP here: tinyurl.com/InfluencerSI
Friday read: Why you might start to hate the influencers you once loved. A fascinating glimpse into the world of influencer hate forums, exploring how & why these parasocial relationships sour. By Dr Rebecca Mardon, Hayley Cocker & Prof Kate Daunt. theconversation.com/why-you-might-…
Why parasocial relationships with influencers can turn sour - when feelings of love & adoration are replaced with feelings of hostility & even hatred 😍 ➡️😠 New article in The Conversation with Dr Rebecca Mardon & Kate Daunt theconversation.com/why-you-might-…
