No better time to fly through #HarryPotterNY with @mattdavelewis than on Neville's Birthday! 🎉 Leave your favorite Neville moment in the comments. 🐸​ #NevilleLongbottom

A shopping experience unlike any other! Let us know your favorite feature at #HarryPotterNewYork. ⚡ #HarryPotterNY #HarryPotterShop

The legendary Sorcerer's Stone is said to have magical abilities such as turning any metal into gold, and of course, the power to create a potion that could make one immortal. See the iconic stone for yourself right here at #HarryPotterNewYork. 💎 #HarryPotterNY #HarryPotterShop

A line as sweet and fresh as it's inspo. 🧡 Grab your favorite items from our new Apricot Color Pop Collection in-store and online TODAY! ✨

"It does not do well to dwell on dreams and forget to live." - Albus Dumbledore ⚡ When the dream is #HarryPotterNewYork, you can have your Cauldron Cake and eat it too. 😉​ 📷: mridul_sharmaa #HarryPotterNY #HarryPotterShop

"When in doubt, go to the library." 📚#NationalBookLoversDay 📸: mssmaddie

Robes, journals, wands, & more! Our Personalization team has got you covered with a wide selection of merch we're able to customize for YOU.🪡 #HarryPotterNewYork #HarryPotterNY #HarryPotterShop

Even the smallest among us can be the most powerful. 🪄 📸: luckylucasnyc #HarryPotterNewYork #HarryPotterNY #HarryPotterShop

Let the battle begin! Leave your house colour in the comments below ❤️💚💙💛 📍Harry Potter Shop New York #HarryPotterNewYork #HarryPotterNY #HarryPotterShop

Discover authentic props from the Harry Potter films, including Bellatrix's Dagger which can be found in the Dark Arts section right here at #HarryPotterNewYork. #HarryPotterNY #HarryPotterShop

The Golden Snitch is closer than you think... 🕊️✨ Visit the Harry Potter Store New York store in NYC to see it in all its glory! #HarryPotterNewYork #HarryPotter #HarryPotterShop

Anyone else craving Butterbeer today? 🤤 📸: elizriou #HarryPotterNewYork #HarryPotterNY #HarryPotterShop

Which Hogwarts essentials are you packing in your trunk? 🧳✨ 🧙🏼‍♂️: realtravischarron 📍 Harry Potter Shop New York #BackToHogwarts #HarryPotterNewYork #HarryPotterNY #HarryPotterShop

Reliving the magic moments of this year's #BackToHogwarts celebrations! 📍Grand Central Station Join us all weekend as we continue to celebrate one of our favorite magical moments! 🚂🪄✨ #HarryPotterNewYork #HarryPotterNY #HarryPotterShop

It's 1st September, how are you celebrating #BackToHogwarts? A visit to #HarryPotterNewYork, stop by our display at Grand Central, or a Harry Potter movie marathon? 🚂🎥✨ #HarryPotterNY #HarryPotterShop

Experience the magic of Harry Potter Store New York, now delivered to your door! Order your Happee Birthdae Harry cake today on Grubhub. 🎂✨ #HarryPotterCake #Grubhub #HarryPotterShop

Which Hogwarts house are you repping at #HarryPotterNewYork? 🦁🐍🦅🦡 📍 Harry Potter Shop New York #HarryPotterNY #HarryPotterShop

What spell would you cast to see the an authentic Nimbus 2001? Come experience the magic at #HarryPotterNewYork! 🧹🏰 📍 Harry Potter Shop New York #HarryPotterNY #HarryPotterShop

Which piece of NYC magic will you bring home from the NY Room? 🗽🎁 #HarryPotterNewYork #HarryPotterNY #HarryPotterShop

Fill your stockings with our NEW Christmas collection! ✨🎄 Available online and selected lines in-store at #HarryPotterNewYork, #HarryPotterKingsCross, Warner Bros. Studio Tour London and ワーナー ブラザース スタジオツアー東京. #HarryPotter #HarryPotterShop #Christmas