faith is the heromaker //

Music is mass hypnosis + persuasion at scale. Lisa from BLACKPINK posts a couple of pics and billions of dollars exchange hands.

The hypnotic power of Music: 1) It's the highest throughput channel to transfer feelings 2) The transfer of (good) feelings is one of the most efficient ways to build trust 3) Trust is the currency that can be exchanged for pretty much anything

Practice intensely. Create freely.

1) Life begins and ends with story. It’s the only thing that outlasts us. Reading the Greats is just consuming a condensed version of their life story. 2) A fundamental component of a life story is Risk. A great story cannot exist without great risk. 3) So the question you have

Avoiding failure is the most natural, self destructive instinct we have

If you can genuinely help people at scale, you can live whatever life you want.

The number 1 pillar of creating content: say divine truths creatively

Kurt Vonnegut said you should write to satisfy one person. That person should be one of two people: 1) yourself 2) someone you admire

Your consumer brain is its own magical infinite canvas. If you can’t decide on what to create, you simply create the thing that you would consume. Decide what needs to exist in this world, then be the hand that materializes it.

Trust is the most valuable currency in the world because it can be exchanged for anything. The problem is that it also takes the longest to earn.

Incentives drive behavior and status is a chief incentive. Never bet against the earth shattering power of a status upgrade.

You will never know whether it'll work out. And if you did, winning just wouldn't taste as sweet. Risk is what makes it matter.

the risk of failure increases in proportion to how much you dilute your focus

spread your attention thin enough and failure is all but guaranteed

there is a specific sequence of words + imagery that unlocks an unlimited supply of deep hunger/desire/motivation inside you. this spell gives you outsized returns, so it's worth it to spend some time to discover what it is.

you will never go hungry if understand the power of practice: 1) find a skill that the world values 2) practice it until you're world class 3) make money using it 4) make money teaching it

like other addictions, righteousness will destroy you if taken too far

two phases to life: 1) when "not knowing whether it'll work out" paralyzes you 2) when "not knowing whether it'll work out" energizes you to lose, remain in phase 1 for as long as you want. to win, enter phase 2 as soon as you can.

just create what you believe deserves to exist in the world and everything else will work itself out