TV networks are using new strategies to reach out to sports fans across social media, by letting them drive the conversations. [via Brian Steinberg Variety] ow.ly/iaEf50znIe0

HailTo now supports sharing directly to talent's Instagram Stories, giving your team another avenue to reach fans. Find out more - hailto.com

With a redesigned user upload flow and improved performance, it's now easier than ever for talent to send their photos and videos to you via the HailTo app. Find out about all latest changes in our product update - bit.ly/3d71Xop bit.ly/3d71Xop

As quarantine measures start to be reduced, World Economic Forum investigates how the film and TV industries around the world have adapted. weforum.org/agenda/2020/05…

We've updated the HailTo app's User Upload feature with a redesigned interface and clearer feedback, making it even easier for talent to send assets to your team. Find out more: hailto.com

Through a combination of smart influencer choice, a catchy song and nostalgia for a childhood icon, the SCOOB! movie has harnessed the power of TikTok US to promote its imminent release on digital video. [via Mobile Marketer ] ow.ly/XUPY50zEaWy

Looking for ways to capitalize on talent influence? HailTo allows social media teams to organize, personalize and schedule content for talent use - all via an easy-to-use admin platform and app. Find out more: hailto.com hailto.com

"TikTokers have a magnetism that can't be denied but it's incumbent on Hollywood studios to figure out how to harness that and not run away from it." Hollywood and global brands alike are quick to jump on the astronomic rise of TikTok. [via Natalie Jarvey The Hollywood Reporter] hollywoodreporter.com/features/tikto…

With just a few taps, talent can now post assets from in-app Share Requests directly to their Instagram Stories. Find out more: hailto.com

As John Krasinski's unique webshow 'Some Good News' goes on a break, the actor expresses gratitude for the massive engagement he's seen from his audience. [via The Hollywood Reporter] ow.ly/5CmA50zLErR

.DAVID DOBRIK will be joining the cast of SpongeBob for a special event - in an effort by Nickelodeon to draw his YouTube fanbase to the show. [via Todd Spangler & Variety] ow.ly/1BoC50zNGVm

By releasing the latest trailer for Tenet on Fortnite, Warner Bros. have promoted the film to a much broader, younger audience than more conventional marketing avenues would have allowed. [via CBR] ow.ly/Qgj950A2Usm

Looking for new, innovative ways to leverage talent reach in your marketing campaigns? HailTo is an easy-to-use app, specifically tailored to the meet the needs of social media teams. Find out more - hailto.com hailto.com

What can marketeers learn from the new social platform on the block? "TikTok’s value to advertisers will come from its ability to monetize talent, not ads" writes Seb Joseph. [via Digiday] ow.ly/4JpH50A5YGs

By tailoring its marketing to the rapid rise in the popularity of drive-in theaters and involving creative talent at every stage of the film's release, IFC Films have turned indie-horror The Wretched into a box-office hit. ow.ly/eFbi50Ab7xi [via Variety/Rebecca Rubin]

Due in part to the decline in new content being released, many are instead turning to the talent themselves for new content, turning the talent into "live broadcasters in their own right." ow.ly/kIO850Ab7YU [via The Drum / William Soulier]

At a time where conventional marketing is impossible, brands are utilizing UGC (user generated content) to create immersive, effective campaigns. ow.ly/Z7UG50Ab7CF [via Econsultancy/Nikki]

As people continue to spend unprecedented time on social media, maximize talent reach with HailTo - an asset gathering, scheduling and sharing tool designed for the entertainment industry. Find out more at hailto.com hailto.com

sarah guo // conviction Yes, we're a real company, our product exists, we've even got clients and everything 😉 Our founder movingforwards is available to connect any time.

Think your app could use a Story function? With @getstoryteller you can seamlessly integrate Stories into your app or website with just a few lines of code. Create stories: meow.ph/storyteller