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Who wants to see AVØLVE avatars wearing G-Star? 👀

It started with the shape. Continued with innovation. Be the first to discover more: g-star.com/elwood

You heard it here first. Be the first to know when it’s here: bit.ly/gstar-elwood

Our original from ’96. Up close and personal. Be the first to know when it’s here bit.ly/gstar-elwood

From 2D. To 3D. And beyond. The G-Star Elwood elements. An engineered approach to denim construction. Sign up now to get early access today: bit.ly/gstar-elwood

The G-Star Elwood. Our original 3D denim. The jeans that introduced the concept of 3D denim in 1996. Relaunched for now. Engineered with innovation to create the freedom to express. Discover more via: g-star.com/elwood #GstarElwood

The Movement. The Energy. In Denim. On Form. The artist who brought Afro-Fusion to the rest of the world. Burna Boy raises the tempo as the new face of our brand. "Our connection goes beyond fashion. It's about pushing boundaries and embracing authenticity.” - Burna Boy #GSTAR

What if cotton could be grown better, anywhere? 'Homegrown Denim' rethinks this process from the ground up. Find out more at g-star.com/homegrown-denim.