Get more from your ads: - Fix the root issue caused by iOS & privacy updates = data loss - Recognize that first-party data isn't just known customers but also your entire site audience. - Engage in data capture and proactive audience building for sustained ad performance.

By leveraging first-party data responsibly, companies can build trust with consumers and deliver the personalized offers, communications, and treatment that consumers are seeking.

A turning point for your marketing comes when you stop relying on walled gardens (FB, Google, etc) and adopt a robust first-party data strategy. Ownership and control of your data is the future of digital marketing.

Charlie Munger says that in order to get what you want you have to deserve what you want. In other words, are you putting in the work that is necessary to get that thing you want? What is your deservedness factor?

"What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated." —John E. Jones III