You won your #trademark lawsuit. So why did your #stock price take a hit? Get these study insights to understand this counterintuitive outcome. shar.es/a1GoQZ #brand #marketing #legaltech #Legal

Looking for a way to boost #stock returns of your company? Target #billionaires with targeted messages about #innovation. Get the study: bit.ly/2zYEzIt by paolacillo @griffithdavida Gaia Rubera Good work team!

Marketing Professor Paul Busch given Presidential Professor for Teaching Excellence Award. ow.ly/c1DY30nkWt8 #TAMU

A surprising study by Marketing Professor Leonard Berry and other experts reveal the negative dispositions toward the term "cancer survivor" held by some diagnosed with cancer. The Conversation #WorldCancerDay ow.ly/f4F650kwz0N

#Social comparisons can harm #retail–supplier relationships when suppliers are treated differently. Here’s what to do about it: bit.ly/2CFW3dX Hannah S. Lee and David A. Griffith

Congratulations to ⁦⁦David A. Griffith⁩ ⁦Mays Business School⁩ and ⁦⁦Gerry Tellis⁩ ⁦⁦USC Marshall School of Business⁩, winners of the 2019 Significant Contributions and Excellence in Global Marketing Research Awards respectively. #summerAMA ⁦AMA⁩

#Franchisee litigation is expensive and damages global #brands. A new JM study provides strategies for building collaboration and reducing costly lawsuits: buff.ly/3c79EdM By Xu (Vivian) Zheng, David A. Griffith, Ling Ge, and Uri Benoliel

#Franchisee litigation is expensive and damages global #brands. A new JM study provides strategies for building collaboration and reducing costly lawsuits: buff.ly/34oDrvL By Xu (Vivian) Zheng, David A. Griffith, Ling Ge, and Uri Benoliel

#b2b and #b2c #marketing teams can use temporary organizations to create success that’s lasting. Get the playbook to learn how to compete and come to market in this new way: buff.ly/2Vm36TD By @AllegreHadida, Jan Heide, and Simon Bell

New JIM article available: "Dealing with Common Method Variance in International Marketing Research" Read it here: buff.ly/3ibzC5S

Using cultural distance in your academic research? Recommendations in our article titled "Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research." Read it here: buff.ly/3d6XQLn

Research ideas at the intersection of international marketing strategy standardization/adaptation and sustainable marketing. Journal of Sustainable Marketing lnkd.in/ecgZZZu9

Thrilled to be recognized among this amazing group of impactful business scholars at Mays Business School at Texas A&M University

New research examining 28 countries over eight years shows that the increased use of social media in a country is positively associated with the prevalence of depression in that country. Learn more at: doi.org/10.1108/IMR-07… #depression #mentalhealth #socialmedia #Marketing

Join me at the 2022 AIB Junior Faculty Consortium in Miami, FL (Deadline 31 March). Gain mentorship from experienced scholars on how to develop your research repertoire, manage your career, etc.  Eligibility and application requirements are detailed at: lnkd.in/eSba35gR

Does advertising benefit society? This new JIBS article by David A. Griffith Hannah Lee and Goksel Yalcinkaya analyzes data from 34 countries over 9 years and finds a positive link between advertising spending and happiness: rdcu.be/cLo4s

Does Advertising Increase Happiness? A New Study Suggests The Answer Is Yes via @forbes forbes.com/sites/charlesr…

Thankful for the coverage: Texas A&M Professor Finds Correlation Between Advertising And Happiness today.tamu.edu/2022/08/19/tex…

David A. Griffith talks about global marketing research challenges at the AMA Global SIG conference in #Santorini

David A. Griffith asks “Is #digital #distribution changing international channel structure or channel management?” #amaglobalsig AMA Global SIG