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Look. One word. Then it’s two. Then I wrote three. The above one has four. But why are you reading this? Because it was easy to start. • One word sucked you in. • Two didn’t look too intimidating. • Three was still easy to read. Until… You got to larger and more

Got some time until my meeting. AMA. Will answer smart questions.

The number one question in my DMs is which books I recommend for copywriting. Here they are: 1. The Adweek Copywriting Handbook - Joe Sugerman 2. The Ultimate Sales Letter - Dan Kennedy 3. Great Leads - Michael Masterson. Those three are the basics you HAVE TO KNOW.

I never used those “book summary” apps. Do you? Here’s my why: The beauty of the book is not the bottom line. We all know the bottom line. What makes the bottom line so wonderful is everything AROUND it. • The story • The journey • The imagination. That’s the beauty of

Every writer needs to use seeds of curiosity. • But there’s a catch • Here are the good news: • I’ll tell you in a second • But there’s more • But it gets worse • Get this… • Let me explain: • What’s the bottom line? Slippery slide. Hypnotize your readers.

Sales isn’t manipulation. It’s belief transferred with conviction. If you can’t sell your product? It’s either not good enough or you don’t believe in it enough. Fix one of those. The rest takes care of itself.

🪞 Good copy doesn’t sell. It mirrors. Bad copy: Our CRM helps you organize your clients. Good copy: “You missed a follow-up. Forgot their name. And now? They hired someone else.” Make the invisible pain visible. That’s the skill.

I have a ton “AI users” commenting on my tweets. But here’s the funny part… They think nobody notices 😂

Please stop splitting your paragraphs up like this. It doesn't make your writing better. It just makes it more annoying to read.

Entrepreneurship will break you before it builds you. • You’ll question your talent. • You’ll doubt your choices. • You’ll wonder if it’s worth it. But keep going. Because no job and no boss and no paycheck will ever give you what building your own thing can.

I’ve noticed that when I charge more? My students take the classes more seriously. And then get better results. Here’s my conclusion and please tell me if I’m wrong: I should charge more. And more. Not for me. For them.

🪞 Good copy doesn’t sell. It mirrors. Bad copy: Our productivity system boosts efficiency. Good copy: “You know what to do. You even made the damn checklist. But it’s still sitting on your desk. Staring at you. Making you feel guilty.” Make the invisible pain visible. 👀

Fun fact: Friends of mine who are not on X? They don’t know what this is “—“. They really don’t.

You don’t need 10 streams of income. You need one that actually works. Focus is a superpower. Dial in. Go deep. Mastery pays more than juggling.

What’s the best way to turn followers into email subscribers?

Your first 3-6 months in business? You’ll feel like you’re shouting into the void. • No likes. • No clients. • No momentum. But every single person you admire on this app started the same way. Keep talking. Until the world listens.