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Where's the authenticity in the age of social activism? Mohit Ahuja, President, GOZOOP Group, talks to BestMediaInfo and emphasizes the importance of FMCG brands embracing purposeful social activism without gamifying it. Read More: shorturl.at/kmqK3

"Crypto shouldn't be written off completely." Amyn speaks to Social Samosa about the recent decline in Indian AdEx and emphasizes the need to assess trends comprehensively and maintains optimism despite recent challenges. socialsamosa.com/2023/07/expect…

When it comes to rebranding, is Musk's Twitter transformation a hit or a miss? Ahmed Aftab Naqvi, Gozoop's Global CEO, speaks to afaqs!, about why he believes it's a bold move that may take away the sheen from something we so fondly called ‘tweets’. afaqs.com/news/digital/h…

From Moon Landings to Brand Landings! Check out how GOZOOP Group celebrated Chandrayaan-3's lunar triumph for our various brands. Read More: shorturl.at/hyTXZ #GZWork #Chandrayaan3Success Indiantelevision.com

This festive season, brands are being generous with their wallets! Amyn, President – Business & Integration, GOZOOP Group speaks to Social Samosa, about anticipating a rise in ad spends owning to the harvest festival of Kerala. socialsamosa.com/2023/08/expert…

Find out why Chillarige, associate director - brand strategy, GOZOOP Group & Chhinkwani, associate #Creative director, GoZoop are YoungGuns😎 @BobbleKeyboard | Moe's Art | Federal Bank Ltd storyboard18.com/quantum-brief/…

H2 ad spends: "Optimism is in the Air!" Amyn speaks to exchange4media group and sheds light on how with pent-up demand and the era of 'revenge buying,' brands are finding harmony between creativity and analytics to shorten the path from salience to sales. exchange4media.com/digital-news/d…

We are elated to share that GOZOOP HAWK, has won the digital customer service mandate for Godrej Properties Limited. IyerPremkumar & RohanBhansali share their thoughts with Social Samosa on their partnership. socialsamosa.com/industry-updat…

70-hour workweek debate still raging on; Ad land is shrugging but why? There is no fixed place for #creativity, ad mavens say... Ogilvy India | GOZOOP Group | Prathap Suthan mccann_mw | Lloyd Mathias #Advertising #Narayanamurthy storyboard18.com/how-it-works/7…

Creativity thrives beyond the clock. ⌛ Bansi Raja, Bansi Raja, shares her insights on the evolving dynamics of work-life harmony in the advertising industry with Storyboard18. storyboard18.com/how-it-works/7…

GoZoop bags integrated marketing mandate for BN Group ⚡️⬇️ GOZOOP Group storyboard18.com/quantum-brief/…

Exclusive: Gozoop Group bags Lego's creative mandate in India 🚨🚨🚨 By Aashrey Baliga GOZOOP Group | LEGO storyboard18.com/quantum-brief/…

From Clicks to Conversions: Programmatic Advertising Spells Success! Amyn, President, GOZOOP Group, reveals the transformative power of programmatic advertising in targeting precision and ROI optimization with exchange4media group. exchange4media.com/digital-news/p…

.heliz Finds Its Wingman: HAWK (GOZOOP Group) President Iyer Premkumar shares: 'Our knack for unconventional solutions meets miniTV's disruptiveness perfectly!' with afaqs!. afaqs.com/news/advertisi…

🎬 Lights, Camera, AI Action! 🤖 Chetna Negandhi, Director - Brand Communications, GOZOOP Group, weighs in on the game-changing potential of #OpenAISora, reshaping video production and sparking creativity in the advertising world with Social Samosa. socialsamosa.com/experts-speak/…

Breaking Taboos with Bollywood's Boldest🔥 Prardhana C talks to Storyboard18 about how Ranveer Singh's partnership with Bold Care is not only rewriting the rules of masculinity and marketing, but is also obliterating them. storyboard18.com/quantum-brief/…

.Amyn says "To achieve a substantial return on investment, the dependence on a single medium can prove to be inefficient." Dive into the winning playbook for Men’s #IPL2024 advertising strategies with Social Samosa. socialsamosa.com/experts-speak/…

BN Group unveils #DeshEkRangAnek Holi campaign. GOZOOP Group indiantelevision.com/mam/media-and-…

Welcome Priyanka Sharma: GOZOOP's Secret Weapon for #BreakTheBox Success! "Resonating with GOZOOP's spirit of outstanding work and extraordinary success, I'm ecstatic to kickstart my journey here," shares Priyanka Sharma with exchange4media group. exchange4media.com/people-movemen…

Nobody will remember: -Your salary -How “busy you were” -How stressed you were -How many hours you worked People will remember: -the last minute idea that won