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In our work with global enterprises, we've identified five consistent challenges when implementing the PESO Model. Tune into Spin Sucks to hear what they are. bit.ly/44k8869

Tune into Spin Sucks as we explore the five challenges that hold enterprises back from PESO Model success. bit.ly/44k8869

AI isn't coming for your PR job – it's removing the parts you probably didn't want to do anyway. Indiana Lee shares how PR pros can use AI to eliminate guesswork, personalize outreach, and automate tedious tasks. bit.ly/4lorDk3

There's no question—this year is shaping up to be more challenging than most of us expected when we built our plans in 2024. Join us on Spin Sucks for a mid-year communications plan review. bit.ly/4cVb0bX

"Integrated work isn't a luxury. It's the backbone of effective storytelling." Travis Claytor, APR shares why the PESO Model® is the future for enterprise marketing and communications. https://spinsucks.local/uncategorized/peso-model-enterprise-licensing/

Communications leaders are no longer just those who make the brand look good; they're expected to drive it forward. Travis Claytor, APR shares how operationalizing the PESO Model© helps leaders meet a higher standard. https://spinsucks.local/uncategorized/peso-model-enterprise-licens...

A mid-year refresh is about being smart, strategic, and surgical: doubling down where you're gaining traction and adjusting where you're falling short. We've got a step-by-step process to evaluate your 2025 results on Spin Sucks! bit.ly/4cVb0bX

The PESO Model® is stepping onto the enterprise stage! Travis Claytor, APR explains how we're turning the framework into systems for communications teams. https://spinsucks.local/uncategorized/peso-model-enterprise-licensing/

One campaign. Four media types. Infinite results—if they're integrated. We have a roadmap that will help you with PESO Model© integrated success bit.ly/3SnXrIE

Integration turns your comms work into momentum and creates a multiplier effect that delivers results your executive team can see. Learn how to get integration right on Spin Sucks. bit.ly/43kZQtW

While full PESO Model integration is the goal, you can easily start with pairs to make it less overwhelming at first. Tune into Spin Sucks and learn how to approach this strategy. bit.ly/43kZQtW

The PESO Model isn't about doing a little of everything. It's about building something bigger than any one piece could deliver on its own. On Spin Sucks, we dive into how to achieve true integration. bit.ly/43kZQtW

If you want to know what's really happening in a company, sit with the learning team. Shelly Verkamp explains how learning will power the future of the PESO Model©. bit.ly/42YFfdq

Learning isn't a checkbox; it's a strategic advantage. Shelly Verkamp is here to help PESO Model© implementors make that transformation happen! bit.ly/42YFfdq

Implementing the PESO Model© takes more than a workshop. It takes practice, repetition, and structured learning. Shelly Verkamp, Spin Sucks' Chief Learning Officers shares her plan to make that happen. bit.ly/42YFfdq

The best metric in the world means nothing without context. Give it a story. Give it meaning. Give it action. bit.ly/43yN7Te

Here's the golden rule of data storytelling: start with the business question, not the spreadsheet. On Spin Sucks we show you how! bit.ly/4mNIg9M

Tune into Spin Sucks as we dive into how you can listen for the story your data is telling you and communicate it to executivess. bit.ly/4mNIg9M

Marketers are swimming in data, but many haven't been taught how to translate it into decisions. This week on Spin Sucks, we discuss how to proactively change that. bit.ly/3Ze6cZM

Everyone wants to skip to mastery of a topic or skill, but the real work happens in the middle. Shelly Verkamp explains the four phases of learning that are common to experience when implementing the PESO Model©. bit.ly/3HPfANm