How do you promote yourself, sell your services and get noticed, yet do not sell your soul to the devil? Said differently: how can a personal brand do the necessary promotional activity and still remain true to itself, its values and its purpose? Some of…lnkd.in/dJSjpmGx

When you need to present yourself in a meeting with people who do not know you, what do you say? When you need to impress a new prospect, how do you introduce yourself? Tell only the truth. Anything else is dishonest and most probably will bring you harm.…lnkd.in/dczs_-_3

Check out my latest article: Weak signals and liquid strategies for 2023 linkedin.com/pulse/weak-sig… via LinkedIn

Thanks @Brandersmagazine for republishing my take on sustainability. lnkd.in/dvDKkfge

This is the first of 4 articles I will publish to help leaders use the principles of strytelling to unleash the power of their teams. linkedin.com/pulse/seven-st… via LinkedIn

Gracias magvio por coordinar esta conversación con empresari@s y líderes de Colombia. #liderazgo #estrategia #estrategiademarca #brand #brandstrategy lnkd.in/ddgcZsRj

Ya está abierta la próxima convocatoria del programa online en Brand Management que tengo el placer de dirigir en Esade Executive Education.    Mi objetivo es contribuir a la formación de todos los participantes, ayudándoles a desarrollar sus perfiles co…lnkd.in/dD9JmeD9

¿Tus estrategias de branding funcionan?  Por experiencia sé que puedes tener el logotipo más potente del mercado, pero que tu marca no trascienda. Si tus estrategias no están siendo lo suficientemente efectivas, es probable que tus potenciales clientes no…lnkd.in/d6BJ7HsN

This below is the homepage of Meaningful Brands. It's a survey that tells an inconvenient truth: 75% of brands are failing to establish a fruitful relationship with their public. This has consequences: lower customer loyalty, higher marketing expenses and…lnkd.in/d7nJbATh

Becoming an icon can have a significant impact on the success of a brand. Understanding the reasons why a brand becomes an icon is a must for brand strategists. This is my contribution to the debate. linkedin.com/pulse/we-brand… via LinkedIn

The relationship between brands and public has changed. There was a time when brands primarily served as identifiers of products that solved practical problems. Ivory soap, produced by Procter & Gamble, became famous for its ability to float in water, hig…lnkd.in/ds2h_SsK

Brands have encountered a radical shift in the rules of the game due to the birth of social media. The dominant position they once held in the consumer-brand relationship has been nullified. One-to-many communication, emanating from a central source to th…lnkd.in/d-yDKmB8

The art of creating a brand's world is subtle yet very powerful and reach in benefits. Discover how to build a brand's world and use it in your communication strategy and storytelling. linkedin.com/pulse/creating… via LinkedIn

Here is a collection of articles on personal branding. Good for a fruitful summer reading! #personalbrand #strategy #storytelling #ceo #cmo #cco #lifedesign #brand #career #entrepreneur #emprender #solopreneur #socialmedia  lnkd.in/d_mkiYzw

This is the second of four articles I will publish to help leaders use the principles of storytelling to unleash the potential of their teams. This is about a usually overseen dimension of conflict. linkedin.com/pulse/great-le… via LinkedIn

This is the third of four articles I will publish to help leaders use the principles of storytelling to unleash the potential of their teams.linkedin.com/pulse/leading-… via LinkedIn

Are you aligning your professional success with what you truly want in life? Do you have a strategy for that? Learn my methodology to define your vision of success. I use it when I coach high-performance personal brands. Read on, find out. linkedin.com/pulse/creating… via LinkedIn

Many say that brands need to concentrate on generating meaning for their public. But what is meaning and how is it created? linkedin.com/pulse/building… via LinkedIn

In this article I offer a model for crafting speeches that leaders need to tell in those special moments, when a lot is at stake.linkedin.com/pulse/leaders-… via LinkedIn

Using brand subplots can help organisations dive deep in specific parts of the value proposition and at the same time connect deeply vith specific audiences. Discover why in this article. linkedin.com/pulse/how-comm… via LinkedIn