What a week at AADA 2025! It was amazing to connect with so many dealers and customers at Australia's biggest automotive trade show. Our stand was packed, the workshops were incredible, and the energy around AI in automotive was absolutely electric. From our sessions to hearing

“Does the 2021 LS model have a sunroof?” “We just had a baby. Can I fit a car seat in the back and does it have rear seat anchors?” These are the real questions customers ask, and at Fox Motors, Impel AI is making sure they get real, accurate, humanlike answers (without making

This isn’t your average webchat—and this isn’t your average customer. In this real-world motorcycle conversation, Impel's Chat AI builds rapport, answers detailed trade-in and financing questions, and sets the appointment - all before the shopper ever hits the throttle. From

How accurate is your data? When Rohrman Automotive audited over 1 million records, they found only 48% were accurate. → Wrong owners → Junk emails → Duplicate contacts → Outdated addresses Campaigns were reaching the wrong people—or no one at all. Why? Customers had

EV shoppers don’t just browse - they question, compare, and expect answers instantly. Impel AI helps dealers deliver accurate, empathetic, VIN-specific responses in real time, every time, and it automatically books appointments right into your dealership's CRM. That’s the kind

“AI, but make it automotive.” In AutoSuccess Online, Impel Chief Product Officer Matt Muilenburg breaks down what too many in the industry are still missing: AI isn’t a trend—it’s quietly transforming the backbone of automotive retail. From smarter follow-up that drives showroom

We don't guess what works in automotive AI—we learn from what actually does. Every conversation, every handoff, every scheduled showroom appointment, every service booking becomes data that makes our system smarter. When a customer interaction leads to a real outcome, we capture

Can your AI handle this much detail in real time? A red Trailblazer. With an SOS system. And a spare tire. Most solutions might catch one of those—hopefully. But Impel AI parses every detail, confirms availability, delivers a fully informed recommendation, and sets an

Team Impel stepped up to the plate at the annual Wiffle Ball tournament in support of Museum of Science & Technology (MOST) in Syracuse. We’re proud to have brought home second place and even prouder to have been part of an event that raised more than $25,000 to inspire the next

Job hunting this weekend? Impel is hiring! If you're passionate about AI, this is your chance to join a team that's building the smartest AI in the industry. We’re growing fast — and looking for people who love building powerful tech for real-world challenges. Check out open

Sophisticated Automotive AI connects with the human behind every inquiry. When a recent shopper described her parenting reality, Impel AI understood the situation, empathized with her, and connected her with a vehicle that fit her family life. A genuine moment of connection. A

We're proving that scaling up doesn't mean slowing down. Honored to be named to the Inc. 5000 list as one of the country's 50 fastest-growing AI companies! This milestone is a testament to the trust our partners place in us and our team's relentless drive to innovate. The bigger

Heading to #NAMAD? So are we. Stop by our booth to see how Impel's Automotive AI Operating System helps your dealership drive a new era of performance and profitability. We’re not just talking about the future, we're bringing it to you. See you there! #NAMAD2025 #AI

🏆 We’re thrilled to announce that we’ve been named AI Company of the Year at the 2025 Stevie Awards for Technology Excellence! 🏆 This achievement is a testament to our team's relentless dedication to pioneering AI solutions that are purpose-built for the automotive industry.

With vehicles now averaging 12.6 years on the road (a new record), service isn’t just the backbone of dealership profitability—it’s also the engine that powers your future sales pipeline. The catch? Old service retention tactics don’t cut it anymore. Here’s how smart dealers

Our Q3 All Hands was one to remember! We celebrated an outstanding Q2 filled with big wins: new OEM partnerships, international growth, awards recognizing our AI solutions, and the launch of our Automotive AI Certification Program. We also welcomed new Impel team members to the

Big conversations, bigger opportunities. The energy at #NAMAD has been incredible. Dealers are leaning into innovation, and AI is at the center of it all. One more day to go—let’s finish strong!

The future of work isn’t about replacing people. It’s about empowering them. That's why we’re thrilled to announce the launch of the Automotive AI Certification Program, a first-of-its-kind initiative that upskills the entire automotive retail workforce for an AI-enabled future.

18 holes. One great cause. A record-breaking $40,000 raised! Our Annual Charity Golf Tournament to benefit the Good Life Youth Foundation was a huge success—complete with raffles, dinner, and plenty of friendly competition on the course. Most importantly, the funds raised will