Gerek Allen (@gerekallen) 's Twitter Profile
Gerek Allen

@gerekallen

High-end web designer helping chiropractors build websites that actually bring patients. 20+ year entrepreneur with wife Hope. Custom audit + 3 biggest fixes ๐Ÿ‘‡

ID: 1594427892699922432

linkhttps://itechvalet.com/audit calendar_today20-11-2022 20:30:58

498 Tweet

120 Followers

98 Following

Gerek Allen (@gerekallen) 's Twitter Profile Photo

Here's what kills me about no-shows... Most chiropractors just accept them as inevitable. "Patients are flaky. What can you do?" Meanwhile they're losing $30k+ per year to empty slots. The math: โ€ข 2 no-shows/day ร— $65 = $130 โ€ข $130 ร— 250 working days = $32,500 That's a

Here's what kills me about no-shows...

Most chiropractors just accept them as inevitable.

"Patients are flaky. What can you do?"

Meanwhile they're losing $30k+ per year to empty slots.

The math: โ€ข 2 no-shows/day ร— $65 = $130 โ€ข $130 ร— 250 working days = $32,500

That's a
Gerek Allen (@gerekallen) 's Twitter Profile Photo

60% of Google searches end without a click. ๐Ÿงต On mobile? 77%. Your patients aren't Googling keywords anymore. They're asking ChatGPT "who's the best chiropractor near me for sciatica who uses non-force techniques?" And they're expecting a recommendation. Not ten blue links.

60% of Google searches end without a click. ๐Ÿงต

On mobile? 77%.

Your patients aren't Googling keywords anymore. They're asking ChatGPT "who's the best chiropractor near me for sciatica who uses non-force techniques?"

And they're expecting a recommendation. Not ten blue links.
Gerek Allen (@gerekallen) 's Twitter Profile Photo

I call BULLSHIT on how most chiros approach local SEO. You'll drop $2k/month on Google Ads without blinking. But spend 4 hours fixing the fact that your business shows up as three different names across 50 directories? "I don't have time for that." ...bruh. One of those

I call BULLSHIT on how most chiros approach local SEO.

You'll drop $2k/month on Google Ads without blinking.

But spend 4 hours fixing the fact that your business shows up as three different names across 50 directories?

"I don't have time for that."
...bruh.

One of those
Gerek Allen (@gerekallen) 's Twitter Profile Photo

9 outta 10 chiropractors think their website is "working." Yep... and 9 outta 10 chiropractors are invisible to ChatGPT. ๐Ÿงต Here's the thing nobody's telling you about how patients find doctors in 2026: They're not scrolling through Google anymore. They're asking AI. "Who's

9 outta 10 chiropractors think their website is "working."

Yep... and 9 outta 10 chiropractors are invisible to ChatGPT. ๐Ÿงต

Here's the thing nobody's telling you about how patients find doctors in 2026:

They're not scrolling through Google anymore.

They're asking AI.

"Who's
Gerek Allen (@gerekallen) 's Twitter Profile Photo

Here's what's quietly killing your local rankings... You've got 47 five-star reviews. Your website looks great. You've been in practice for 15 years. But some new doc down the street is outranking you in the Map Pack. The difference? Local backlinks. When the Chamber of

Here's what's quietly killing your local rankings...

You've got 47 five-star reviews. Your website looks great. You've been in practice for 15 years.

But some new doc down the street is outranking you in the Map Pack.

The difference? Local backlinks.

When the Chamber of
Gerek Allen (@gerekallen) 's Twitter Profile Photo

Docs keep paying for "SEO." They get reports about keywords. Promises about rankings. Charts showing traffic. Meanwhile ChatGPT recommends their competitor. Because AI doesn't rank websites anymore. It verifies businesses. And yours looks like 4 different practices.

Gerek Allen (@gerekallen) 's Twitter Profile Photo

"๐—œ'๐—น๐—น ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—”๐—œ ๐˜„๐—ต๐—ฒ๐—ป ๐—œ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ถ๐—บ๐—ฒ." That's like saying you'll start exercising when you're already in shape. Here's the thing nobody wants to admit... You're spending 12+ hours a week on documentation. That's 600+ hours a year. Typing.

"๐—œ'๐—น๐—น ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—”๐—œ ๐˜„๐—ต๐—ฒ๐—ป ๐—œ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ถ๐—บ๐—ฒ."

That's like saying you'll start exercising when you're already in shape.

Here's the thing nobody wants to admit...

You're spending 12+ hours a week on documentation. That's 600+ hours a year. Typing.
Gerek Allen (@gerekallen) 's Twitter Profile Photo

Docs are paying $2k/month for SEO. Getting reports about "rankings." Meanwhile ChatGPT is recommending their competitor because Google says "123 Main Street" and Yelp says "123 Main St." AI doesn't rank you. It validates you. If your data doesn't match, you don't exist.

Gerek Allen (@gerekallen) 's Twitter Profile Photo

Your blog hasn't been updated in 18 months. Email list? Collecting dust. Social media? Sporadic at best. Meanwhile... your competitor down the street is showing up when patients ask ChatGPT "Who's the best chiropractor for sciatica near me?" Not because they're a better

Your blog hasn't been updated in 18 months.

Email list? Collecting dust.

Social media? Sporadic at best.

Meanwhile... your competitor down the street is showing up when patients ask ChatGPT "Who's the best chiropractor for sciatica near me?"

Not because they're a better
Gerek Allen (@gerekallen) 's Twitter Profile Photo

When you search Google, you see the top 3 businesses on the map. 35.9% of businesses show up there. ChatGPT recommends 1.2%. That's 30x more selective. No second page. No list of options. AI picks one answer. If it's not you, you're invisible.

Gerek Allen (@gerekallen) 's Twitter Profile Photo

Your front desk is drowning. Phones ringing. Patients checking in. Insurance piling up. That new patient with seventeen questions. Meanwhile? Potential patients are calling, hitting voicemail, and bouncing to your competitor. Here's the math nobody wants to talk about: โ†’

Your front desk is drowning.

Phones ringing. Patients checking in. Insurance piling up. That new patient with seventeen questions.

Meanwhile?

Potential patients are calling, hitting voicemail, and bouncing to your competitor.

Here's the math nobody wants to talk about:

โ†’
Gerek Allen (@gerekallen) 's Twitter Profile Photo

Here's what kills me about most chiro practices in 2026... They're STILL manually chasing no-shows. STILL playing phone tag. STILL doing SOAP notes after dinner. While automated practices reclaim 15-25 hours weekly. The tools exist. They're affordable. Most docs just haven't

Here's what kills me about most chiro practices in 2026...

They're STILL manually chasing no-shows. STILL playing phone tag. STILL doing SOAP notes after dinner.

While automated practices reclaim 15-25 hours weekly.

The tools exist. They're affordable. Most docs just haven't
Gerek Allen (@gerekallen) 's Twitter Profile Photo

I call BULLSHIT on "$29 Exam Specials." Here's why they're killing your practice... Someone choosing you because you're offering $29 will leave the moment another clinic offers $19. You're not building a patient base. You're running a charity for discount hunters. The math

I call BULLSHIT on "$29 Exam Specials."

Here's why they're killing your practice...

Someone choosing you because you're offering $29 will leave the moment another clinic offers $19.

You're not building a patient base. You're running a charity for discount hunters.

The math