Here are 7 ways to increase the hook rate of your Meta Ads creatives. ↳ A good creative is one that's watched from A to Z. But a prospect's attention span is limited (between 1 and 3 seconds max). Here are 7 types of hooks to test in your creatives: 1️⃣ The proclamation: A

FB Ads Mastery: Extending the Lifespan of Your Winners Ever wonder how to squeeze more juice out of a high-performing ad? More importantly, do you know WHY it's crushing it? Let me break it down with a real-world scenario: You’ve got a split-screen image ad that’s knocking it

Content is not just for "leads." Content is how you earn trust at scale. Only 3% of your audience is ready to buy. The other 97%? They don't know you. You need to create for the 97% too. So when they are ready to buy? → They trust your brand → Think of you first Content

Content is not just for "leads." Content is how you earn trust at scale. Only 3% of your audience is ready to buy. The other 97%? They don't know you. You need to create for the 97% too. So when they are ready to buy? → They trust your brand → Think of you first Content

"Execution is the chariot of genius." - William Blake Set a clear process to avoid 90% of creative mistakes: The pattern is clear: They're iterating on LOSING ads. (Because that's what everyone else does) Here's why it's a trap: Social Ads metrics fall into 2 categories: Hard

For the next 24 hours you can STEAL my n8n swipe file containing 12+ automation's. All of these can be setup within 60 MINS and SAVE you 10+ HOURS per week. Easily worth $997+ Today It's yours for FREE 👉RT + Like & Comment “n8n” and I’ll DM you the file (Must be following)

"You won't have to write a single ad anymore." ↳ Zuckerberg's vision and what it means for your brand. AI will automate much of campaign management. This isn't new—it's a continuation. We've been observing this for years. And let's be honest, AI is very good at doing many

I was shocked to see this statistic: The effectiveness of creative content can account for as much as 50% of sales attributed to advertising elements. It's CRAZY how ad creative can have such a significant impact. It's clear that brands need to prioritize creative content

I just analyzed 200+ static ads that generated $12M+ in revenue last quarter. ↳ The truth? Most marketers are completely botching their static ads. While everyone chases video content, static ads are quietly crushing it at a fraction of the cost. Here's why: Static ads

Most marketers are optimizing the wrong metrics. Set a clear process to avoid 90% of creative mistakes: The pattern is clear: They're iterating on LOSING ads. (Because that's what everyone else does) Here's why it's a trap: Social Ads metrics fall into 2 categories: Hard

One of the biggest misconceptions I hear every single week… 👉 “My media buyer isn’t improving my ad account.” And the reality? They probably won’t. At least, not in the way you think. Here’s why: 📉 Media buyers handle budgets, bids, and audience structures. They tweak

The #1 hiring mistake I’ve seen in creative teams this year: Expecting one person to do the work of five. I’ve reviewed 50+ creative director job descriptions in the last 12 months—and most of them completely miss the mark. Some want a creative director and a media buyer and a

90% of people test their ads poorly. ↳ Yet there's a simple method to find winners. Here it is: 1. Produce your ads Finding a high-performing ad requires many iterations. The best way to start is by creating static ads (images). Why? They are: - Easy to iterate -

Data should never be your "yes" person. Data should be your "have you thought of this?" person. The point of data is to help you discover new insights. Not just validate your existing ideas. 📌 Reminder marketers: Don't go into your data with blinders on. AKA only looking

"You need a good creative strategy!" Okay, but what does that actually mean? It's always a bit vague when we use the term "strategy." It's imprecise, can mean everything and nothing at the same time. When I discuss creative strategy with a client, I'm partly talking about

A friendly reminder that... Yes, you can build any startup. But you'll still have to do marketing for it. Credit: ThePeterMick on Twitter/X

Ever think packaging doesn't matter? Well, Tropicana lost $65 million learning the hard way. Imagine this: It's 2009, and Tropicana, a top juice brand, decides to revamp its North American packaging. But despite the improvements... 👉 It was bolder. 👉 It featured unique

→ Unlock FRESH Creative Inspiration: Look Beyond the Ads Library ↳ Most marketers are STUCK in a creative rut. They're recycling the same tired ideas, scrolling endlessly through Facebook's Ads Library. But here's the TRUTH: True innovation comes from expanding your horizons.

STOP hiring media buyers who live inside ads manager. You spend $100K/month on ads but your media buyer... → Won't touch the creative brief. → Can't explain why CTR dropped. → Blames "iOS updates" for everything. Here's what actually separates elite media buyers from

I was shocked to see this statistic: The effectiveness of creative content can account for as much as 50% of sales attributed to advertising elements. It's CRAZY how ad creative can have such a significant impact. It's clear that brands need to prioritize creative content