Tonight in Brand Strategy NYU Stern Geeta Menon #MenonBS we discussed Sonic Logos and their growing importance in business brand strategy. fond memories of this project with the incredible team over at SONOS 🎶

Dunkin’ overhauled its rewards program, sending some longtime fans into a panic. “Not to be dramatic, but when I opened the app, I was like, ‘Oh no!’ ” (Thanks for sharing Kim Leone!) #MenonBS wsj.com/articles/fans-… via The Wall Street Journal

But isn’t this changing Netflix’s core value proposition of uninterrupted viewing, and the ability to download is icing on this value cake! #MenonBS

When you accidentally tell your MBA class that it’s your birthday and they spontaneously burst into song! #MenonBS

Wow, congrats Chiara, Andrea and Carey Morewedge! And special shout to @nyustern’s phd alum Chiara Longoni and @nyustern’s newly tenured Professor Andrea Bonezzi! 💜

TikTok’s ad business is thriving, even as a digital advertising slump hurts Meta, Snap and other rivals. #MenonBS nytimes.com/2022/11/14/tec…

When the founder/COO of aavrani visits your MBA class to talk about digital brand strategy and he also happens to be a proud @sternuc @nyustern alum! Thank you for the amazing talk, Justin Silver! #MenonBS

And Fall ‘22 NYU Stern MBA Brand Strategy with these awesome students is a wrap! #MenonBS

Delighted with David Wooten’s ever-so-gracious acceptance of this role, and mega thanks to him, Rajesh and Aparna for their commitment to #JCP! Thanks also to the current editorial team for their dedication. Over and out from yours truly as the past president of Consumer Psychology! 🤩

Hello home! I’ve missed you! And are you trying to get me to not miss my other home that I just left behind by having this truck crawl next to my cab from Newark? #nyc #india

Celebrating a successful proposal defense is always joyful! Congratulations Shoshana Segal! NYU Stern Marketing

“Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty. A good design stands the test of time, while maintaining the allure of the new; too new, and it risks a sense of betrayal.” #MenonBS nytimes.com/2023/03/29/sty…

Creating a feeling of scarcity in social media? Minus, an app, lets users publish only 100 posts on their timeline for life to create an environment where their time together is a precious and finite resource, unlike Facebook and Twitter. #MenonBS nytimes.com/2023/04/19/tec…

Mega congratulations New York University, NYU Stern and NYU Stern Undergraduate College class of 2023!!! You’ve been through so much and have emerged on the other side through sheer dedication and determination! Very proud of you! 💜

17 hour weekday flight, no WiFi. United Airlines, do better.

Here it is, your Moment of Zen

Thirukumar of NY Dosas is a masterclass in entrepreneurship: blending passion for vegan cuisine with stellar customer service in NYC’s competitive landscape. His story is a must-study for its lessons in innovation, sustainability, and building a loyal community Thiru Kumar

🚨 New pub! 🚨 tl;dr: Moving to middle school is rough for all students, but may be particularly so for students with disabilities. Districts should do more to ease the transition for them (and all students) as we standardize on grade spans that require this move. #edpolicy

Nicely done, London!