——— DIFFERENCE It’s a big word. People don’t buy brands because you’re the same as another brand. People want brands that define who they are. How is your brand different? Behaviour Culture Style… instagram.com/p/BzGi78bBdIJ/…

—— Textures on the way home —— #weekend @ Manchester, United Kingdom instagram.com/p/Bzi3vBDhihv/…

——— #style never goes out of fashion 🎾 ——— #throwbackthursday @ Wimbledon instagram.com/p/BzyMaRdhIOT/…

——— Friday nights ——— #london @ South Bank London instagram.com/p/Bz01OB1hTRG/…

——— With The Open about to start what better than to revisit Gary Players legendary quote. And how true this is. We constantly want to bemoan luck or factors out of our control but the most important thing is what… instagram.com/p/B0CA8Gjh8Di/…

—— The 5 keys to planning any successful campaign activity. 1. OBJECTIVE Always start with what problem am I solving for the customer. What is the objective for the activity and what does success look like. Start… instagram.com/p/B0pwRNHBIKi/…

—— The 5 keys to planning any successful campaign. 2. AUDIENCE So much has been written about target market from “the customer is always right” to the classic Henry Ford quote “If id have asked what they wanted,… instagram.com/p/B0y49NNB7Ha/…

—— The 5 keys to planning any successful campaign. 3. MESSAGING Messaging is key. What do you what your customers to think. What do you want your customers to feel. What do you what your customers to do. 3 simple… instagram.com/p/B050e2qB2bP/…

—— The 5 keys to planning any successful campaign. 4. CHANNEL How do you reach your customers? You could have the perfect strategy and the punchiest message but if the customer doesn’t have the opportunity to… instagram.com/p/B1HMwD6BQxj/…

—— The 5 keys to planning any successful campaign. 5. Budget The B word! Budget always should be a consideration but that doesn’t mean you cannot activate an incredible campaign. Budget just provides you with… instagram.com/p/B1MXkXjBqsc/…

——— Old meets new ——— #london @ Gray's Inn instagram.com/p/B1ZP5p9BSTf/…

Bottle design Bottle Apostle ——— #brands @ Primrose Hill Festival instagram.com/p/B19VfnTh1cB/…

——— Don’t focus on winning. Common thinking is let’s focus on the end goal, the exit, the payoff. Forget it. Your focus should be on how to enable your customers to win. Focus on the process, focus on the detail,… instagram.com/p/B2ov_WgBjGP/…

——— Central... #london @ Fitzrovia instagram.com/p/B3K3AW9BqmR/…

_________ The Holy Trinity A simple but effective mantra. Is your marketing currently integrating all 3 of these? Strategy / Concept / Execution are equally important in developing a successful marketing… instagram.com/p/B3sBtOuh50F/…

——— Your customers will not always remember what you have said but they will remember how you made them feel. How do they feel when / after they used your product? How do they feel when / after they experienced… instagram.com/p/CAaSxpBh85K/…

———— Let’s talk about Voice!!! Who controls the voice of your brand? In the old days it was the ad agencies copywriter. They would write an advert that would be seen by all your customers and potential customers… instagram.com/p/CAfi8uWhaFa/…

———— Let’s talk about Voice!!! Who controls the voice of your brand? In the old days it was the ad agencies copywriter. They would write an advert that would be seen by all your customers and potential customers… instagram.com/p/CAfi-hMhhH7/…

———— Let’s talk about Voice!!! Who controls the voice of your brand? In the old days it was the ad agencies copywriter. They would write an advert that would be seen by all your customers and potential customers… instagram.com/p/CAfi__mBn0u/…

Gucci chasing the GenZ consumer with another huge collab effort. #gucci #palaceskateboards #genz #brandstrategy instagram.com/p/CjseCerjtXX/…