Gauraav Laghate (@gaurav_laghate) 's Twitter Profile
Gauraav Laghate

@gaurav_laghate

Editor - Consumer Bureau @livemint. Foodie with a major sweet tooth. Tweets are personal. Retweets may or may not be endorsements. DM open.

ID: 40450611

linkhttps://www.livemint.com/authors/gaurav-laghate calendar_today16-05-2009 11:47:44

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Gauraav Laghate (@gaurav_laghate) 's Twitter Profile Photo

Note to some CEOs: media training is not optional. A press conference is not the place for WhatsApp humour. Please read the room.

Gauraav Laghate (@gaurav_laghate) 's Twitter Profile Photo

The rains didn’t stop the celebration, but neither did they wash away the tough questions. #Goafest2025 was big, loud and buzzing, but also introspective. My deep dive from the ground for Mint: livemint.com/industry/adver… #Advertising #Media #Marketing

Gauraav Laghate (@gaurav_laghate) 's Twitter Profile Photo

Sony gives up digital, holds TV. JioHotstar gets post-IPL cricket. Kohli, Rohit gone. Ads soft. Rights costly. What’s the play? A deal built on pragmatism, not pride. 📝 My latest for Mint : livemint.com/sports/cricket…

Mint (@livemint) 's Twitter Profile Photo

#Opinion | #AI can transform our lives but we need systemic thinking that goes beyond looking at aspects like monetization. Let’s prioritize inclusion and public welfare. That’s the sphere in which India could lead AI development globally. Sreeraman Thiagarajan✍️ livemint.com/opinion/online…

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#CCL Products has launched UK’s #Percol coffee brand in India, targeting premium black coffee drinkers. Percol will be available for retail online and in top-end stores. No mass media—just selective rollout, baristas, and brews. Read: livemint.com/companies/news… #Coffee #FMCG

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Crores spent, few remembered. IndianPremierLeague 2025 began with a Dream11 blockbuster ad. But most ads since? All noise, no nudge. In my latest for Mint, I unpack why #IPL ads are losing creative edge. 📎 livemint.com/news/ipl-ads-f… Sandeep Goyal TAM Media Research Pvt. Ltd. #Advertising

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If you follow my work in Mint (media, marketing, sports biz etc.) — I now have a personalised #Mint subscription code that gives you 30% off on any plan (incl. WSJ bundle). It’s meant for regular readers and followers. DM me if you want the code. 🧾📬

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India scored 32 Lions at #Cannes2025—including a #GrandPrix! But despite the hype, our story asks: Is global creative dominance still out of reach? 🎯 Purpose-led narratives 🔍 Cultural resonance ⚠️ Why exportable IP still matters Here at Mint -- livemint.com/industry/adver…

Gauraav Laghate (@gaurav_laghate) 's Twitter Profile Photo

Everyone’s racing to own the funnel - creative, media, commerce, data. But who's still championing long-term brand-building? Are ad agencies sacrificing brand craft for commerce? Read more 👇 livemint.com/industry/adver… Mint #AdMarketing

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WPP Media, formerly GroupM, has emerged as the top media agency group in India with $6.6 billion in billings in 2024, according to the latest Billings and Market Share report by COMvergence. (Gaurav Laghate reports) livemint.com/industry/adver…

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Arvind Fashions Limited has named Amisha Jain as the new Managing Director and CEO of the company succeeding Shailesh Chaturvedi, an Arvind veteran. Mint had broken the story about Jain's departure from Levi's in April. Chaturvedi had denied the news then.