Proving PR’s impact: New study finds most PR pros can't prove their work helps their business or client (CoverageBook research) hubs.ly/Q02mXKTd0 #PR #MeasurePR #PRimpact #PRROI

"Now it is early days, but I think we are looking at a reach of potentially.......12 BILLION eyeballs." Was overjoyed to hear that experts like Stuart Bruce | The PR Futurist 💡 use this bit of our video in #PRmeasurement training classes :)

It really is a great way to help people understand ridiculous metrics.

Lots of cool advice and posts about why PR pros should start thinking about communicating the impact of their work. i.e. linking it to leads, sales, traffic, search trends etc. I don't think anybody would disagree. But expert advice is super light on how to actually communicate

I'm not one for STS (shiny tool syndrome) but I will say - clients LOVE CoverageBook reports. That's one tool that's worth it. #PRTips

Gary Preston CoverageBook Thank you so much, Gary!! My clients are always wow'ed when I send them a CoverageBook summary 😊

When you do PR, it’s not about paying for ​MORE tools but the​ RIGHT tools. Some of the tools I believe in that I mentioned in my new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: 1/4 #B2BPRBook

On the next PR Explored, guest Gary Preston, founder & CEO of CoverageBook, will join me to discuss what can be a challenge for public relations pros - measurement. Stop by June 6 at noon Eastern to join us live-or listen to the replay at your leisure: youtube.com/@PRisUs/streams

Looking for a Rubyist (probably mid-level) to do four/six weeks of CSV parsing & importing work, starting ASAP, on a Rails project at CoverageBook. Email [email protected] with an intro paragraph, one-page CV & your day rate.

Looking forward to this. It's 6th June tomorrow at noon ET.

TOMORROW-6/6 @ noon ET- join Gary Preston of CoverageBook & me as we discuss measurement in PR & comms. If just the thought of trying to measure the value of your PR efforts causes you to panic, you'll want to tune in. Join live-or catch the replay: youtube.com/live/8UU7SWH2Z…

Why would someone make a simple thing, complex, on purpose? 1. Consulting $$$ — if it's not inscrutable, I couldn’t charge all this money. 2. Looking Smart — if I'm the "expert,” everyone else MUST be doing it wrong, so I have something to say. Beware artificial complexity.

Does your coverage correlate with a metric CEO's and decision makers care about? I'd love to see more PR professionals attempting to show the impact of their work over time. Looking beyond reporting on just audience numbers, article level views, DA and links. Watch

50 tools and websites which are invaluable to digital PRs!! I’ve split them into the following categories: 🔗Outreach 📊Reporting 💡Ideation 🔢Data collection 💌Newsletters

🎉 "That is so awesome. I didn’t even know this Coverage Vault feature existed!" Learn how the hidden gem of @CoverageBook can help plan PR campaigns 📊✨ resolution.coveragebook.com/3-powerful-way…

A couple of weeks ago I posted 50 tools and websites that are INVALUABLE to digital PRs 💡 I've expanded this list to SIXTY (paid for and free) tools/websites and included descriptions of each in my latest blog post ⬇ digitaloft.co.uk/digital-pr-too…

Just shipped some pretty sweet updates to our CoverageImpact free tool project. 1. You can now graph data by day/week/month. Some of those longer term examples were looking pretty mad with daily as the only option. Fixed now. 2. The support for coverage data imported from the

Got a coverage report with millions (or billions!) of eyeballs? 👀 Wait—read this before you hit send! resolution.coveragebook.com/beyond-the-bil…

Love CoverageBook to make a "brag book" of ALL the coverage garnered this year for each client. They love it, too! (And no, they don't pay me to say that.) #PRTips