Just got off a QBR with a client. They are questioning their SEO investment because: 1. CTR is down across the board. 2. Clicks are up slightly 6 months over 6 months but they expected more traffic gains. 3. Non-brand share of voice is greater than all of their direct

I once had a boss that asked me “Why isn’t the blog driving demo requests?” I asked: “When was the last time you read a blog post and bought something?” He was perplexed. The answer was never. So there ya go. 🖕 —— Now that doesn’t mean a company blog CAN’T drive

Some of the most aggressive email automation in the world are GoDaddy's "your domain is expiring soon" emails. Holy shit these guys are relentless.

The level of AI resistance in B2B marketing is wild. I think a lot of closed minded folks will get left behind.

It takes a special kind of loser to make 3 videos of yourself complaining about a crying baby on a Delta flight. Trying to impress his loser Barstool “fanbase” with his self righteous social media commentary. Barstool is a pathetic joke of a brand that poisons the internet with

The biggest problem with LLM visibility monitoring tools is prompt configuration. If you track SEO seed keywords you will lose out on the natural language long tail. If you attempt to configure the long tail queries, there’s no “volume” metrics. This is my experience so far

There’s probably no better way to carry yourself in life than by these words: Work hard. Stay humble.

Keyword rank tracking was once the holy grail of SEO reporting. Clients would go nuts. X keywords in positions 1-3, 4-10, 11-20, etc. Top 3 keyword position growth used to mean something. Now it’s just a “directional” at best leading indicator. I’m working on a teardown

If you're still reporting on SEO success based on "traffic" then good luck. This is a real client example. I have been working with them for 1 year.

Clients are loving the idea of tracking "traffic value" from Ahrefs as an SEO leading indicator. Since overall clicks are decreasing, this is a great directional barometer for commercial visibility. You can get less traffic but higher traffic value, if you focus on bottom of

Damn. Just got a message from a client. Entire marketing team wiped out. Top to bottom, CMO down to specialists. All marketing programs halted effective immediately.

The AI SEO hype is causing panic for B2B clients. When I show them how little traffic is coming from ChatGPT, they are underwhelmed. (Although the monthly trajectory is growing). And when I show them how little "AI answer visibility" they are getting from 3rd party monitoring

This dude is a cornball.

Quora banned me. I haven’t used the platform in years. Good riddance.

What do pricing pages (with no pricing) and gated ebooks have in common? Both will be exposed by AI search. Such legacy B2B marketing playbooks will no longer work in the AI era. For at least a decade it was common practice to “hide” information from B2B buyers just to snatch

When you become a father, time becomes even more valuable, precious and scarce. Between running a business and raising your child, so much of your time is eaten. Then of course, you have to maintain a relationship with your wife, family AND you can't neglect yourself either. You