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According to Rich Brooks “In the age of AI, perhaps personality wins.” He dives deep into why staying human and authentic is crucial, even with advanced technology at our fingertips. Tune in to hear all of podcast 205 by following the link in profile.

We’ve all been told that AI can streamline marketing workflows, but Rich Brooks shares insights on how his agency integrates AI into everyday tasks. Learn how to use chatGPT effectively to make marketing more efficient. Full episode is availablevia profile link.

From refining content creation to optimizing SEO, Rich Brooks breaks down practical ways AI can elevate your marketing efforts. Tune in to hear all of episode 205 by following the link in the profile.

Hey! Pick which name is best for a cross-Canada innovation conference reaching a Community Of Researchers + Entrepreneurs:

While generative AI analyzes patterns, causal AI provides insights into real-world causality—unlocking a deeper understanding of business processes and decisions. Hear all about it in podcast episode 206, follow the link in the profile.

For businesses, causal AI promises more than predictions. It reveals underlying relationships between variables, helping companies identify true causes of success or failure. Find out how this technology works in episode 206 with John Thompson.

Happy #InternationalPodcastDay2024 !

Dan White shares a formula for good advertising: laugh-out-loud funny, edgy, gripping, and sometimes sexy: “LEGS”. Learn how these ingredients lead to ads that get shared and remembered. Visit show 207's page via the profile or tune into it anywhere you listen to audio.

On the train to Toronto for #measurecampto and rocking the Analytics Power Hour brand while catching up on their episodes!

A well-crafted ad is 10x more effective than a crappy one. Take it from Dan White, an author-illustrator & marketing veteran, whose work "The Smart Advertising Book." shows how to create great ads. Hear all he has to say in podcast ep 207 by following the link in the profile.

Dan White says, "people don't read ads, they read things they're interested in." Learn how to create ads that capture attention naturally, drawing people in with curiosity rather than interruption. Hear all he has to say in podcast ep 207 by following the link in the profile.

Here’s an insider report on what’s going on behind the scenes to bring Internet Archive services online: reddit.com/r/internetarch…

Discover the art of blending data with storytelling! In this episode, Kat Greenbrook shares insights on how to make data resonate through compelling narratives. Put her advice into practice, by listening to episode 208.

Kat Greenbrook explains how this storytelling framework can turn complex data into clear, impactful messages. Packed with actionable insights, catch episode 208, wherever you listen to audio. Link is in profile.

In ep 208 Kat Greenbrook shares how to tell a story with data, even when you don’t have all the pieces. Catch the show on whatever app you listen to audio on.

Catch Spring2 Innovation founder Nilufer Erdebil on pod #209 which discusses Deeper Clarity - Better Results. Available now wherever you get your audio.

From shower controls that need instruction manuals to multimillion-dollar product flops, Nil Erdebil dives deep into why teams miss the mark when designing products or services. Catch the full story in Episode 209—link in profile.

Are your teams really aligned on solving the right problem? Nil Erdebil shares why clarity and alignment are crucial at the start of any project. Without it, businesses waste resources on solutions that customers don't want or need. Dive into Ep209 for more, see profile.

I was recently part of a panel on using #generativeAI for Sales & Mktg, hosted by TCC CANADA & UC Lab Here's video of that chat: youtube.com/watch?v=u0U9aJ…

In the two years since it became the sole tool to use, many people have asked me to explain how GA4 works. I've partnered with Centre of Excellence for Public Sector Marketing to do a fullday workshop June 17th on this. You can register at: cepsm.ca/product/google…