ali .Frec is a nice middle ground, where it directly tracks major ETFs for a lower fee than an advisor, without the the ETF fees, and allows you to progressively tax harvest over time.

Direct indexing is finally doable with tech for the rest of us. Very cool offering by Frec

Green bubbles can now direct index

@levelsio Joe Speiser ⚡️ Grok I use frec.com

Surprise and delight gift from the Frec team! If you’re looking to do direct indexing for a fraction of the price advisors charge I highly recommend Frec. They are also super responsive to feedback and always asking for user feedback.

Ready to tax loss harvest these tariffs awayyyyy

Overheard at Frec: "GIVE ME MY SWEET SWEET LOSSES"

If you’re buying the dip today, consider purchasing a direct index as opposed to an ETF. Constantly harvests losses as we face continued uncertainty

Two charts that matter today

look at those losses 😎

Over the past week, Frec delivered a record amount of capital losses, our largest ever, to our direct indexing customers. And now that the market has pulled a V-shaped recovery, customers got rewarded with capital losses while staying invested in the indices of their choice.

we're cooking

Introducing Trade restrictions. Pause the buy/sell of specific stocks across all of your indices, no extra tools needed. Try it out today when you set up a direct index, or by navigating to the Investing tab under Accounts Settings.

LOOK AT THOSE SAVINGS

The market’s been rough lately — and if you bought ETFs like SPY or VOO in the past year, you’re probably feeling it. Here’s the upside: direct indexing shines during moments like this. By switching to a Frec Direct Index, you can: - Harvest losses from your ETFs when you sell

Yup, that's us! Minimum for our S&P500 index starts at $20k at 0.10% fees. We also have 13 other indices you can choose from.

People who read our white papers have a special place in our hearts

Got questions? We’ve got answers. Join us and Frec CEO Mo Al Adham for a live webinar on why direct indexing is gaining momentum, and how you can use market volatility to your advantage. Whether you’re holding SPY, VOO, or just exploring new approaches, you won’t want to miss