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From the printing press to the telegraph, each leap in communication has reshaped how we think, connect & even govern. Our latest video explores the inventions that laid the foundation for today’s digital world, & what they teach us about the AI era ahead. youtu.be/pG_xwc46snk

Trader Joe’s shows how a clear, consistent brand strategy builds loyalty. By making private-label products feel premium, designing stores tailored to each locale and turning shopping into a discovery-driven experience, TJ's keeps customers coming back. cnbc.com/2024/10/13/ive…

Influencer marketing is no longer a side tactic — it’s a core strategy. As ad costs rise and trust in traditional media slips, brands are turning to influencers to build credibility, spark engagement and stay nimble across shifting platforms. Learn more: marketingdive.com/news/influence…

From the telephone to the internet, communication continues to evolve. Our latest video explores the digital era of communications and how information spread faster than ever, shaping public opinion, fueling trends and democratizing knowledge. youtube.com/shorts/paRzgZY…

Tumblr is having a revival, with Gen Z now making up half of monthly users & 60% of new signups. In our ever-shifting media landscape, the platform offers a home for fandoms & communities of brand loyalists seeking more curated, niche online spaces. axios.com/newsletters/ax…

Most March Madness campaigns chase star power. Niagara Water took a different route — partnering with UCLA team manager Finn Barkenaes to declare 2025 the “year of the water boy.” A smart, funny nod to the MVPs behind the scenes: hydration and hustle. latimes.com/sports/ucla/st…

In an age of price hikes and fleeting trends, the Masters shows the power of brand consistency, offering $1.50 sandwiches since 2002. By resisting the pressure to chase short-term gains, the Masters has built a brand that feels timeless and trusted. nytimes.com/athletic/62621…

ChatGPT’s image generation tool is fueling the latest internet trend: AI action figures. Professionals are turning themselves into boxed dolls with career-themed props — offering a glimpse into how AI is reshaping digital identity and self-representation. artificialintelligence-news.com/news/chatgpt-g…

AI is advancing rapidly, already transforming how we write, share and interpret information. In the final installment of our History of Communications series, we examine its potential and pitfalls — and why human judgment remains essential to meaningful communications strategy.

.Gap’s spring campaign features Parker Posey — a '90s indie film icon and a standout in the latest season of The White Lotus. The move bridges past and present, balancing nostalgia with more modern cultural touch points. marketingdive.com/news/gap-parke…

.The Verge reports that OpenAI is developing its own X-like social media platform. The new app would allow OpenAI to access real-time data to train its AI models, something both X and Meta already have. theverge.com/openai/648130/…

The Fratelli Group offers the latest insights and commentary on successful — and not so successful — communications campaigns. Check out what we are saying: fratelli.com/what-were-sayi…

Olipop shows how small brands can drive growth with influencer marketing — by building brand awareness, blending into culture, testing relentlessly and letting real fans spread the word, it has broken through in the crowded beverage market. Read more: entrepreneur.com/growing-a-busi…

While universities and colleges are defending themselves with law firms and lobbyists, they also need a communications campaign to remind Americans and policymakers that they represent the best of our nation and deliver outsized contributions to society. fratelli.com/going-on-offen…

Universities have a lot at stake. They need an aggressive communications campaign that tells the story of the innovations and life-saving discoveries they have made, enabled by federal funding. Learn more: fratelli.com/going-on-offen… nytimes.com/interactive/20…