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One of the most common mistakes brands make is communicating their features rather than the benefits they bring. What problem does your brand solve?

Finding that sweet spot is as easy as just answering your target audience's most pressing #questions or solving their #problems.

What or WHO inspires you?

The Inbound Methodology is the most effective way to build a strong online presence.

Have you tried searching for your name in #Google? What appears? Are you happy with what appears?

Have you tried searching for your name in Google? What appears? Are you happy with what appears?

If you're struggling to find out what kind of content you should make, here are some suggestions.

If you're struggling to find out what kind of content you should make, here are some suggestions.

If you're struggling to find out what kind of content you should make, here are some suggestions.

Your Facebook Cover Photo is the first eye catching piece of your page. This helps visitors understand what your brand is about. Facebook Cover Videos grabs more attention than a static photo as it autoplays once they visit your page! #FranciaDigitalMarketing #DigitalMarketing

Optimize your Facebook Page and spice up your content by creating short videos instead of all static images. Videos can gain more engagement as it gets more attention that static images. Visit our website at benfrancia.com #FranciaDigitalMarketing #DigitalMarketing

Social Media Success isn't only about having the most followers. You need to focus on being engaging to your audience as well. Focus on increasing your engagement through your content in order to connect with your audience. #FranciaDigitalMarketing #DigitalMarketing

It's always about the customer. It's always been, always will be. Vist benfrancia.com #DigitalMarketing #NewNormal #Marketing

When it comes to traffic, mobile wins. For conversions though, you're free to take a guess! Share your thoughts on the comment section below! #DigitalTransformation #DigitalMarketing #OnlineSelling

Social selling is a lead generation technique employed by sales people who use social media to sell their product. By employing a strategic execution of relationship-building and establishing a strong online presence, you too can convert customers online.

Facebook is not only a good social network to past time, but it is also a great platform to grow your database and find your potential customers or leads. Read more here: hubspot.com/facebook-marke… #FranciaDigitalMarketing #DigitalMarketing

Is Facebook your favorite social media platform to generate potential leads for your business? Hit like that like button if you agree! Share your thoughts on the comment section below. #DigitalMarketing #SocialMediaMarketing #Facebook

Most if not all, use their mobile device to browse through their social media accounts. It's good to ensure that the content you post still catches the eye through a mobile device in order to reach out to more potential leads. #FranciaDigitalMarketing #DigitalMarketing

Rather than just creating content to post on your social media platforms, make sure that you listen to your audience to know what they need and want from your brand. What are they looking for? What do they need?

Set aside time and effort in creating quality content that you can schedule in your social media platforms throughout the month. A content calendar can help you publish fresh and relevant content. Visit benfrancia.com for more. #DigitalMarketing #SocialMediaMarketing