If you're frustrated by cloud ☁️ provider billing practices, there’s hope. Find out more in this week's episode of What It Means. forr.com/4bYKlcz

When Red Hat wanted to grow its account-based marketing program in the APAC region, they turned to Forrester. Watch to see how our partnership helped the open-source software company enhance its marketing ROI, customer relationships, and more. forr.com/3yzV3b3

Journey-centric companies see:
⬆️ higher revenue
⬇️ lower costs
😊 happier customers and employees

Listen to learn how to get started on becoming more journey-centric. forr.com/4dPirBF

If you build it, revenue 💰 will come. Explore the steps to creating a customer-obsessed growth engine to accelerate enterprise growth and revenue.

Check out these high-performance tech investments that can boost business performance via Business Reporter. forr.com/4a7bnNH

Could your brand’s use of generative AI set you up for consumer backlash? Find out as Principal Analyst Audrey Chee-Read previews her #ForrCX NA session in this week's What It Means episode. forr.com/4bJku8C

Ahead of the second AI Safety Summit next month, VP, Principal Analyst Martha Bennett shares perspective on the historic agreement for AI safety. Read the Reuters article here. forr.com/3UHveP8

Congratulations to our three North American 2024 Customer Obsession Awards winners! forr.com/3WGQmq1

Customer-Obsessed Enterprise Award:
🏆 Prudential

Customer-Obsessed Leadership Award:
🏆 Jill Pavlovich from Albertsons Companies
🏆 Jon Freier from T-Mobile

We had a blast last week at #ForrB2BSummit North America! Thank you to everyone who joined in on the fun and contributed to the many presentations and discussions - there was so much to experience and learn from!

We'll see you next year in Phoenix! forr.com/44DblvX

Following this week's #ForrB2BSummit , Forbes interviewed Amy Bills about her keynote on customer obsession. Read it here 👇 forr.com/3UT0ASU

The impact of the EU AI Act is here, and its impact will extend far beyond European borders. Learn what it covers, who it applies to, and how companies can prepare for it. forr.com/3UTWXwb

This week is #ForrB2BSummit North America 2024, and we're excited to come together and learn about this new era of business!

Join us tomorrow as we begin to uncover customer trends, strategic growth, and insights to help you align, reinvent, and win. forr.com/3Wuh6tM

'The potential of AI in wealth management is significant and can help advisers see correlations within a customer portfolio or uncover new insights that are not easily apparent.'
-Vijay Raghavan, Senior Analyst forr.com/3WuFXxL

What are the top 5️⃣ cybersecurity threats in 2024? Listen here to learn about them and how organizations can protect themselves. forr.com/3JOAude

🏆 We're now accepting nominations for our 2024 Security & Risk Enterprise Leadership Award!

If your organization has successfully implemented a security, privacy, and risk strategy that builds trust, see here for details on how to make your submission: forr.com/44s8R3h

What is the CISOs' role in high-performance IT and what can they do to boost business outcomes and enable greater trust? Sandy Carielli outlines 4️⃣ steps in this TechTarget byline. forr.com/3UqpngW

Transform your CX outcomes with genAI! Come to CX Summit North America June 17–20 for genAI adoption strategies for success. forr.com/3VPNaYE

Did you know that cloud providers are gaining the most from the AI boom? Learn more about this mutually beneficial relationship and the rise of the AI cloud. forr.com/49Q0D69

What's the impact of the new AI regulations in Europe and what do businesses need to do now to comply? Find out from this Business Reporter byline article via Principal Analyst Enza Iannopollo. forr.com/3TW2ssp

Speaking with The Independent, Lee Sustar reveals how changing economic factors post-pandemic and AI’s ongoing rise are key factors influencing Amazon’s decision to eliminate hundreds of jobs in its cloud computing division. forr.com/4cS0kul