What builds consumer trust? Our research reveals that shared values are the 3-5x more important to building trust than facts or science alone. Our model, validated and published, underscores the importance of aligning with consumer values. Learn more. >> hubs.li/Q03VRVnK0

Charlie Arnot and Dr. David Hughes dig into what’s shaping the food system right now, including milk-based drink taxes, holiday marketing, gene editing and evolving online grocery habits. Start your day with timely insights at 7:45 a.m., 12/4. Register. >> hubs.li/Q03WlFp00

From transparency to engaging Gen Z and navigating science denial, our speakers tailor their presentations to your audience - whether in-person or virtual. Plus, we offer media, social media and crisis training to equip you for effective communication. >> hubs.li/Q03VR_6N0

Don’t miss the November edition of 3Squares Live! when Charlie, Kevin and Susan sit down with Jennifer Jorgensen, CEO of Back to Nature, for a look at innovation, brand building and what it takes to lead a successful turnaround in today’s CPG landscape. >> hubs.li/Q03WrVy20

The dairy industry is evolving fast, and staying ahead means thinking beyond tomorrow. We’re excited that CFI CEO Charlie Arnot will join an impressive lineup at the PDP Dairy Insights Summit on 12/11. Learn more about the Summit and how to register. >> hubs.li/Q03WrXr40

New research from The Center for Food Integrity and FMI – The Food Industry Association reveals what really drives consumer acceptance of gene-edited foods. One message came through loud and clear: trust starts with transparency. >> hubs.li/Q03VS3ff0

What’s driving change in the global meat sector? Dr. David Hughes unpacks Brazil’s beef, tariffs, consumer trends and UK trust challenges in our November webcast. Watch now. >> hubs.li/Q03VS6Ln0 #FoodIntegrity #MeatIndustry

At CFI, our purpose is simple and deeply rooted: help today’s food system build and sustain consumer trust. We’re working toward a future where transparency isn’t optional, resilience is expected and ethical practices align with what consumers value most. hubs.li/Q03VS0dX0

Catch the Dec. 2025 episode of "Connecting the Dots with Dr. Food," where CFI's Charlie Arnot and Dr. David Hughes cover a wide range of timely topics, from new UK sugar taxes and advertising restrictions to the growing momentum behind gene editing. >> hubs.li/Q03XsDZJ0

What’s the biggest misconception when it comes to CPG innovation? On the latest edition of Squares Live! Back to Nature CEO Jennifer Jorgensen says portraying that it comes in a nice, neat package. More here. >> hubs.li/Q03WrJyM0

Join 3Squares Live! Fri., Dec. 19, 12 p.m. CT, when Charlie, Susan and Kevin welcome Janet Helm, MS, RDN, founder of Food at the Helm. Grab a cup of hot chocolate and settle in as they lock in on food and consumer trends in the coming year. Register today! hubs.li/Q03XQjv90

The UK’s sugar tax is expanding from sodas to milk-based products. In “Connecting the Dots with Dr. Food,” Dr. David Hughes says the dairy industry isn’t happy that the government is coming for their milkshakes, coffee beverages and more. >> hubs.li/Q03XsFlf0

2025 was a milestone year for CFI. From launching belief-based Truth Defined research to advancing values-led engagement, CFI worked alongside others to strengthen trust across the food system. Explore what’s ahead. >> hubs.li/Q03YGXlS0

Tune in as Kevin serves up a food quiz casserole! No particular topic for the November 3Squares Live! edition – simply leftover questions from 2025 tossed together for some tasty trivia! >> hubs.li/Q03WrKvF0

At The Center for Food Integrity, we're dedicated to creating a transparent and resilient food system that aligns practices with consumer expectations. By fostering trust and integrity, we help today's food system meet the needs of tomorrow's consumers. >> hubs.li/Q03YNNQR0

As we celebrate all that comes with this festive holiday season, our thoughts turn to our members and others across the food and agriculture landscape who are dedicated to The Center for Food Integrity’s shared mission of building trust.

Craving trustworthy food facts? Look no further than Best Food Facts! Best Food Facts has a mission is to serve up objective, fact-based information about food so you can make informed choices for yourself and your family. Check out the website today. >> hubs.li/Q03YNNpZ0

Truth isn’t just about facts - it’s shaped by values, experiences and beliefs. Our latest research, Truth Defined, uncovers five unique consumer segments, each with different credibility triggers. Understanding perspectives helps build meaningful trust. hubs.li/Q03YNNTT0

As the year comes to a close, we’re reflecting on the people, partnerships and progress that made it meaningful. Here’s to closing the chapter with gratitude and stepping into the new year with purpose. Cheers to what’s next!

Are you ready to take your role in food and ag to the next level? CFI members gain access to exclusive content, training and coalitions - plus direct support from thought leaders from across the entire food system. >> hubs.li/Q03YNNC20