Nurturey PinkBook is the smartest digital upgrade to the NHS red book. It's now easy to get reminders, trusted NHS guidance, and vaccination and checkup records for your child. Download: Android: lnkd.in/eJRfGd3x iOS: bit.ly/nurtureyios

#1/5: 🌅 Digital Dawn for NHS paper red book starts in Dorset! Announcing Nurturey PinkBook's launch. From fossils 🦖 to digital 💡! Andrea Leadsom UK Prime Minister Steve Barclay Dorset Echo 📲 Android: lnkd.in/eJRfGd3x 📲 iOS: bit.ly/nurtureyios

#2/5: The journey wasn't easy. Thanks to collaborations, tech integrations, and approvals, we're here. A massive shoutout to colleagues at NHS England! 🥂 NHS England NHS England Transformation

#3/5: Heartfelt thanks to #ProvideCIC for their vision in the NHS realm. Their forward-thinking was essential. Without them, this digital transformation could've been a missed opportunity. 🙏 #NHSInnovation #DPCHR #CHIS

#4/5: Nurturey PinkBook is fully ready, technically and otherwise, to serve parents across England, but some bureaucracy still stands in our way that is easily resolvable. Digitalisation of red book is a low-hanging fruit. We seek attention of senior leadership Amanda Pritchard

# 5/5: Urging all organisations in #Dorset: Let's bring this groundbreaking innovation of digital NHS red book to every parent and expectant mother! Dorset Council UK @DorsetCountyHospital @DorsetHealthcare Dorset Magazine @boots

This week is #NationalBreastfeedingWeek 👶 Breastfeeding is incredibly valuable for babies and parents alike. I am proud to be helping to roll out the Family Hubs and Best Start for Life programme across England which is providing wraparound support for new families.

🚀 Milestone Alert! #NurtureyPinkBook is live in Dorset, redefining NHS's digital red book. Awaiting NHS go-ahead to expand 🚦. Team Nurturey is all in! 💪🔗 bit.ly/nurtureydorset… #NHSRedBook #DigitalHealth NHS NHS England NHS London

1/6 💔 Are We Failing Our Children? It's time for smart actions, beyond appeals!💔 As vaccination rates drop, we witness urgent calls from authorities for timely vaccinations. Yet, a potential solution has been in our grasp for some time! #ChildHealth theguardian.com/society/2023/s…

2/6 A digital NHS red book aids parents in managing their child’s health & supports Public Health goals. The NHS began work on this in 2019-20 with suppliers like Nurturey. But it's 2024 & citizens are still waiting. Why the delay? #DigitalHealth #digitalNHSredbook

Dorset recently launched Nurturey PinkBook - a functional digital NHS red book. With features like vaccination reminders, trusted NHS vaccination info, and appointment booking, it’s a beacon of hope against falling vaccination rates. #VaccinationAwareness #PublicHealthMatters

Despite the readiness of the digital NHS red book to go live nationally at no extra cost, we’ve waited 18 months for decisions. It’s not just about Nurturey; it's about a digital tool any supplier could create. #HealthTech #DigitalInnovation

While we acknowledge the challenges NHS faces in adopting new digital initiatives, timely progress is crucial. I've been on this journey for 4+ years. Interested stakeholders, please connect. Let’s act now for our children’s health and future. #ActNow #ForOurChildren

It's about seeking solutions. We have the tools for success. It's time to embrace them and safeguard our children's health. 🙌 UK Health Security Agency NHS England British Society for Immunology Department of Health and Social Care @PHE_uk The Guardian theguardian.com/society/2023/s…

While we launched Nurturey PinkBook in Dorset, the media took notice. We envision Nurturey PinkBook not just thriving in Dorset but expanding its wings nationwide. #NurtureyPinkBook #DigitalHealth #ChildHealth #NationwideLaunch #HealthTech

1/3 Reflecting on tweets & proceedings from 2019-2023, there's a clear drumbeat of support for the NHS Digital Red Book. This symphony of endorsement reverberates across government chambers, signaling a united front Oliver Dowden Matt Hancock Andrea Leadsom NHS England

2/3 Yet, as the calendar pages turn, with a product polished and primed for over 12 months, suppliers like Nurturey finds themselves lonely - running low on resources, trying to resolve hurdles to get the ship sailing. While , the NHS England decision-makers remain silent. :(

3/3 With such strong winds in its sails, why is the Digital Red Book ship still anchored? Is it indicative of a deeper systemic dysfunction? Or perhaps bureaucratic tangles are stifling this innovation? Will Digital Red Book be buried beneath layers of red tape? NHS England