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I love this from Arsenal, it's so fun and engaging. The language used is positive and future-facing, players from the men's + women's teams sit side by side, there are a range of fans included, nods to fashion and culture and even a feature for Win, Arsenal's therapy dog.

🤳 Klopp's IG launch is really interesting + has been well-executed. By sharing montages, selfie videos, photography + animation via strategic collabs, the account has: 🧍1.4m followers 📹41.5m views ❤️4.16m likes It'll be interesting to see the approach after this weekend...