Koto What Koto fails to recognize when they criticize the Robinhood rebrand is that moving away from the "colorful fintech startup aesthetic" was 100% strategic and intentional. Not to appeal to the masses, as they claim, but to set Robinhood apart from the sea of sameness that

Visual and verbal design system of Google Gemini by PORTO ROCHA portorocha.com/gemini

New work! ✨ Excited to share PORTO ROCHA's partnership with Google to reimagine the visual and verbal identity of the revolutionary Gemini AI model. Cheers to our team and clients for the trust and continued collaboration! Full case study now live on our website:

Gemini by porto Rocha, 2025 Now on Brand Archive: brandarchive.xyz/identity/gemin… #ai #gemini #branding #design #logos #type #brandarchive

Wrote a thing. Published on It's Nice That today. itsnicethat.com/articles/pov-w…

Our new summer playlist is so cute open.spotify.com/playlist/2nfQS…

New monogram and campaign identity for Melissa by PORTO ROCHA: portorocha.com/melissa

I’m feeling artsy on Gizmo gizmo.party/felipe

so proud of our team, thought i’d share the linkedin post here as well: linkedin.com/feed/update/ur…

If you only knew what the VMAs design could be

🧡❤️ tinyurl.com/m42achu

Honest question: do you believe brand design can shape culture?

Loving the answers so far. Part of why I asked is that while I agree design can sometimes make a real difference and shape what’s next, the idea of design as something that “changes culture” has started to feel abstract and performative to me.

The girls are looking fab but why so much typography? youtu.be/nBJRaflBDBg?si…

NEW WORK! New identity for Kunsthalle Basel, Switzerland's oldest contemporary art institution. portorocha.com/kunsthallebasel

Our latest work for Kunsthalle Basel — an institutional brand with an anti-institutional spirit portorocha.com/kunsthallebasel

Crazy to think we didn’t let her into one of our Brooklyn parties

Stencil anxiety: cmdpcmdpcmdp.substack.com/?utm_campaign=…

Can’t get more Williamsburg than this

Obsessed with this video. Praça da Sé, São Paulo – 1976 youtube.com/watch?v=uWT0-Z…