It's not enough to optimize your content for utilitarian search queries relevant to your products & services. To be successful, you must predict #searcherintent & deliver answers to user questions with more personal, natural language than ever before. thinkwithgoogle.com/consumer-insig…

Well, this spells trouble...

Today, products like ransomware-as-a-service are not only exceptionally user-friendly, they're supported by slick SaaS websites and digital marketing campaigns, too. Make sure you have data security and redundant backups in place! marketplace.org/2019/01/02/bus… #DarkWeb

Your target audience is actively searching for ways to solve their challenges. You want to deliver the answers. This article offers a crystal clear, step-by-step approach that will help you do just that. moz.com/blog/research-… #search

Slow down, show your in-house subject matter experts how your #digitalmarketing efforts can drive success for the larger organization. You'll need their buy-in--and valuable time--to create the high-quality content your audience needs and Google rewards. searchengineland.com/machine-vs-man…

When your geek game is weak you juuuust might want to leave the criminal intrigue alone. 😒 #Bond007 wired.com/story/paul-man…

If you're not taking advantage of #PeopleAlsoAsk snippets, not only are you missing out on a key search opportunity--you're leaving the door open for your competitors to define your brand and steal your prospects. searchengineland.com/the-explosion-…

In this post-Cambridge Analytica world, we'd all be wise to question the intent of seemingly harmless social memes and quizzes before sharing our valuable data. wired.com/story/facebook…

No one goes to a neighborhood BBQ hoping the self-important, know-it-all will drone on, dominating the conversation & leaving little room for an exchange. The same goes for #social. We're wired for authentic dialogue. Brands that do it well will win big. searchenginejournal.com/2019-social-me…

The field of #SEO is constantly evolving--and, when you're operating on a limited budget, it can be hard to know where to invest. Find out why SearchEngineJournal® says voice search is out and pillar pages are in. searchenginejournal.com/stop-obsessing…

Technology, when leveraged for good, has the power to break down barriers and accelerate positive change. Check out these WIRED stories about how tech is shaping our lives in ways that are sometimes silly, but more often profound. wired.com/story/why-we-l…

"The hallmark of sociological storytelling is if it can encourage us to put ourselves in the place of any character...and imagine ourselves making similar choices." Social storytelling is a powerful force for moving people & a critical part of what we do. blogs.scientificamerican.com/observations/t…

Is your web agency failing to deliver against expectations? Do you have a gut feeling they're not on the up-and-up--or sense they're "just not that into you?" It's time for a break-up. firebrand.net/blog/how-to-fi…

We've cleaned-up our fair share of hacked sites for frantic new clients—we know the pain extends far beyond the unexpected digital agency bill. That's why we urge folks to invest in professional #websitemaintenance. Here's what you need to know: firebrand.net/blog/website-m… #hackers

It's been a while since we've posted, like so many over the past couple of years. How are you doing, you magnificent Tweeps you?

Too often, marketing relies on anecdotal approaches and lacks rigor. That's where evidence-based frameworks that harness the irrationally predictable patterns of the human mind come in. firebrand.net/reliably-boost… #influence #behavioralscience

How to improve your #SEO game in 1 second: Stop looking for shortcuts. There is no quick magic way of doing this faster.

Are you wondering whether your business should be using WordPress or @Squarespace? We created an easy CMS primer for you... firebrand.net/squarespace-or… #wordpress #squarespace