IPL ecosystem value drops from Rs 92,500 crore to Rs 82,700 crore compared to previous edition, reveals D&P Advisory report #BrandWagon #IPL #WPL #Cricket #Report #Value #Publishers #IndianPremierLeague #BCCI shorturl.at/jxg8H

Ad volumes in movie genre decreased by 4% in H1, 2024 compared to the same period of previous year, reveals TAM report #BrandWagon #TAM #Movie #TV #Television #Genre #Advertisements #advolumes shorturl.at/yboJg

Geetanjali Homestate appoints Manushi Chhillar as brand ambassador to boost real estate campaigns #BrandWagon #ManushiChhillar #GeetanjaliHomestate #RealEstate #BrandAmbassador #PropertyInvestment #LuxuryLiving Manushi Chhillar financialexpress.com/business/brand…

Limitations to first-party cookies, is third-party cookies a good idea? #DigitalPrivacy #FirstPartyData #AdTech #CookieLessFuture #PersonalizedMarketing shorturl.at/Yzvj0

Meta’s global gamble: How allowing alcohol and gambling ads might be a slippery slope #DigitalAdvertising #MetaPolicy #AdSpendGrowth #RegulatoryChallenges #AlcoholAndGamblingAds shorturl.at/vpqAR

US antitrust trial targets Google's digital ad business #BrandWagon #GoogleAntitrust #BigTechRegulation #AdTechTrial #DigitalAdvertising #USDOJ #MonopolyLawsuit financialexpress.com/business/brand…

From Pachisi to Play Store: Is Ludo a game of skill or luck? #BrandWagon #Ludo #LudoKing #Zupee #Pachisi #PlayStore #Gameofskills #gameofChance #Betting #Gambling shorturl.at/4nQE0

Team Pumpkin secures social media mandate for Kotak Securities #DigitalMarketing #SocialMediaStrategy, #TeamPumpkin, #KotakSecurities, #BrandGrowth shorturl.at/Qrmc1

The #BrandWagonAceAwards will recognise brands and agencies for their exceptional contributions to the marketing field! Celebrate excellence with us. Nominate now - brandwagonaceawards.com #MarketingExcellence #Brand #Agency

OML Entertainment appoints Tusharr Kumar as its new CEO #tusharrkumar #omlentertainment #ceoappointment #brandedcontent #businessgrowth shorturl.at/8r1hG

The Body Shop collaborates with Diana Penty for its Vitamin C range #BrandWagon #TheBodyShop #DianaPenty #VitaminCSkincare #FestiveGlow #NaturalSkincare #GlowingSkin Diana Penty The Body Shop financialexpress.com/business/brand…

BrandWagon Explainer: What is A/B testing and how it works #BrandWagon #ABTesting #MarketingOptimisation #ConversionRates #SplitTesting #UserEngagement #CampaignPerformance financialexpress.com/business/brand…

AI's role in enhancing programmatic advertising #aiinadvertising #programmaticadvertising #adoptimization #audiencetargeting #digitalmarketingtech shorturl.at/0fRKu

From script to stardom: How audio streaming platforms are changing the game for creators #BrandWagon #AudioStreaming #Audioplatforms #Creators #Script #Writers #PocketFM #KukuFM #Spotify #AI shorturl.at/vqRqg

Nestlé L’Oréal sale would add sugar to sour fix #BrandWagon #Nestlé #LOréal #ShareBuyback #MarketShare #CEOTransition #BusinessStrategy financialexpress.com/business/brand…

Decathlon partners with Zepto: Gear up and get moving in no time! #BrandWagon #DecathlonZepto #SportsGearDelivered #QuickCommerce #ActiveLifestyle #SportsShopping #InstantAccess Decathlon Zepto Aadit Palicha financialexpress.com/business/brand…

India’s quick commerce sees 22% growth in active users amid festive surge, but faces drop in retention and rise in UX complaints; reveals report #quickcommerce #festiveshopping #userexperience #samedaydelivery #aipersonalization shorturl.at/JOD9z

The power of storytelling in marketing: Connecting with your audience #storytellinginmarketing #brandnarratives #contentmarketing #customerconnection #humanizeyourbrand shorturl.at/KMOAY

McDonald’s India unveils Signature Collection with AI-enhanced campaign #mcdonaldssignaturecollection, #imaginedinai, #grandcheeseburger, #grandchickenburger, #mcdonaldsindia shorturl.at/SOgfO

Chai pe Charcha with BrandWagon #musicrelaxation #bimladeviaarogyafoundation #weekendactivities #darjeelingvacations #newamsterdamtvshow shorturl.at/I986w