Bet365 finally announced as UEFA Champions League sponsor, confirming our Jan exclusive. Deal a long time in the making. Brand selected as preferred bidder as far back as May last year. Delay believed to be related to complexity of activating betting brand in multiple markets #UCL

EXCLUSIVE: Qatar Airways is to become the new airline sponsor of Uefa UEFA Champions League in unprecedented 6-year deal. Airline saw off competition from incumbent Turkish Airlines to secure agreement: sportbusiness.com/news/exclusive…

BREAKING: In a stunning leak, JD Vance has called for a federal response to stop women from traveling from red states to blue states to receive reproductive healthcare. Retweet so all Americans hear this devastating leak.

Another SportBusiness exclusive

Get it here first from my excellent colleague Imran Yusuf #cricketnews #Pakistan #EnglandCricket

Exclusive: AB InBev poised to be the next sponsor for FIFA Club World Cup Hearing Fifa asking for above-market rates and that Hisense deal could be worth as much as $90m. Seems punchy for a 4-week summer event without a media deal: sportbusiness.com/news/exclusive…

Wonder if they negotiated a break clause…🍫

𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: The RFU is nearing a deal to replace Umbro as its kit supplier. The Rugby Football Union extended its agreement with Umbro in 2021 through to 2028 but is expected to announce a new kit deal soon. Castore is the most likely candidate to take on the rights

National Lottery operator Allwyn Global1 set to sponsor the McLaren F1 team. Matt Williams with the exclusive...

𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Pirelli has made its first entry into tennis, securing a multi-year deal with the Australian Open. The Italian tyre giant will receive virtual on-court signage, premium hospitality access, and an interactive fan activation space at Melbourne Park.

✍️ Faaez Samadi Read more ⬇️ sportbusiness.com/news/exclusive…

𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Red Bull is nearing a deal with Gate.io to fill its cryptocurrency sponsorship category. The crypto exchange is set to replace Bybit, whose three-year deal—once the most valuable sponsorship between a cryptocurrency exchange and a sports

EXCLUSIVE: Atlassian Williams Racing is close to a title sponsorship deal with Aussie tech firm Atlassian Firm is behind the Atlassian Jira and @Trello products and founders were Australia’s first tech start-up billionaires. ✍️Ben Cronin and Matt Williams

This story is so nuts. A Jewish man sees two other Jewish men in a car driving down the road in Miami, he thinks they are Palestinians so he pulls up on them and unloads 17 rounds into their car. THEN when the two victims are in the hospital recovering, they post about the

Sorry, Liverpool FC 🫣

.England Rugby has today announced Castore as its new kit supplier. SportBusiness' Ben Cronin first broke the news back in 2024 👀⬇️

Great to make my first appearance on the podcast. Tune in for some top #sportsbusiness insights (and me)

𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Marriott exits Manchester United sponsorship. Marriott has opted not to renew its sponsorship deal with #MUFC following the expiry of its contract at the end of the 2024-25 season. The world's biggest hotel group recently embarked on a cost-saving programme,

Exclusive: More commercial upheaval at Chelsea #CFC as CRO Casper Stylsvig exits after less than 2 years. Departure comes as club continues search for shirt sponsor. Stylsvig joined from AC Milan in 2023: sportbusiness.com/news/exclusive…