The market doesn’t care about your goals. It only cares about your relevance.

A timely reminder before we hit expo season: if you want to be successful, your booth is just the tip of the iceberg. Your preparation in terms of vision, direction, messaging, KPIs, operational planning, etc, are what will make your show prosper

I need to reset my algo - I want to follow top-notch B2B Marketers, Vibe Markets, Marketing theory people - please suggest who to follow. No coaches, or gurus, real folk please

How To Shop Online (courtesy of the Marketoonist)

Finished a piece of content? Ask yourself: Why? If you can't answer, it's not done

Time to test Nano Banana vs. ChatGPT for character consistency & closeness to prompt. Conclusions?

Mafia bosses are CEOs (termination may be "different") - they are decisive, quick, & spot threats

Marketing & poker have more in common than you might think - each requires strategy, observation, psychology, agility, & creativity. In this deep dive we discuss. Enjoy, & pls follow the channel. open.spotify.com/episode/5cylrL…

Using B2B Influencers is like gardening. You can’t force growth — just create the conditions and pull the weeds fast.

How "The 3 Second Rule" applies to Marketing expozive.com/post/the-3-sec…

Everyone knows, at an expo, the real business gets done at the bar/restaurant, at 23:49!

Marketing strategy insight: If it feels unnatural & forced, you are the only one who thinks it's clever!

What if you utilized poker skills in business & marketing? Find out in this article... expozive.com/post/is-market…

AI is a great tool for accelerating the execution of a creative vision, but you are the captain of the ship!

If you pay your customers to find out what they like, they will tell you what you want, not what they like

In a web meeting? Even if you use a virtual background, they will see your messy room - tidy your background.

Be honest! As a user, do you prefer 5-second or 30-second ads? So why waste budget on long ads - be succinct

When you "assume" your readers understand your jargon, you are making an ASS out of U & ME

Latest article on the tabloid headline: SEO is dead! (Really??) SEO vs. AI Search expozive.com/post/seo-vs-ai…

It's simple! The more people you talk to at events, the more likely you will create business opportunities