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BÉIS returned to Stagecoach with a rodeo-themed activation where attendees could actually “ride a roller.” We look at how the Wild West came to life at this year’s country music festival. tinyurl.com/exa6b87f

Surreal florals, nostalgia and brown color palettes are top wedding trend searches on Pinterest. The brand brought these to life at its floral cart pop-up outside City Hall in New York City. tinyurl.com/pwk8z2r5

What’s on our #experientialmarketing radar this week: -Vita Coco’s Nostalgia Mall 📺 -Fans stumble on a 17-foot-tall The Weeknd 🪞 -Simply Pop hosts a podcast show 🎙️ -Slice makes its “retro refreshed” comeback 🕺 -Honest Kitchen celebrates messy pups 🐶 tinyurl.com/r6yx6bs6

For its first-ever international brand trip, SheaMoisture brought “vacation in a bottle” to life in Montego Bay, Jamaica. tinyurl.com/3ftfy7mk

Sports Sponsorship: Loop around 12 brand activations that drew fans in at the F1 Miami Grand Prix. tinyurl.com/2s3k3tae

Ford Performance took a “show, don’t tell” approach to its Season Launch #motorsports event to engage media, teams, drivers, fans, employees and influencers under a single roof. bit.ly/42Mr24B

BÉIS returned to Stagecoach with a rodeo-themed activation where attendees could actually “ride a roller.” We look at how the Wild West came to life at this year’s country music festival. tinyurl.com/exa6b87f

News Brief: This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs. tinyurl.com/r6yx6bs6

Sports Sponsorship: Loop around 12 brand activations that drew fans in at the F1 Miami Grand Prix. tinyurl.com/2s3k3tae

Hands-on challenges ruled, and beyond-booth engagement shined at RSAC 2025. tinyurl.com/yt6t8x96

What’s on our #experientialmarketing radar this week: -The inaugural Wienie 500 🌭 -A “Seoul, Soul, Sole” product drop 👟 -Tanqueray rings in a Tanq Holiday 🛎️ -Salley Hansen blends beauty and basketball 💅🏻 -The ByHeart Mini Mart for parents on the go 🍼 tinyurl.com/2wfk39fb

Sustainable Exhibits: The tide is shifting on processes and prices. We report on the latest developments and strategies exhibitors are implementing. tinyurl.com/yesrs28e

News Brief: This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. tinyurl.com/2wfk39fb

Uber took over the ground floor of the Oculus in NYC with an exhibit made up of six interactive vignettes that took inspo from game shows and museums. tinyurl.com/3t29wkkn

Our May episode of "The Brief, Live!" has dropped! Watch as Event Marketer’s editors offer hot takes on some of the top #experiential stories, ideas and trends of the month. (Think: Nostalgia plays, stigma-busting campaigns and 4th spaces) Full Episode: tinyurl.com/5d7c8p47

It’s a whole vibe: See how ILGM and Leafly activated a cannabis Home Grow Tour that mixed entertainment and education. tinyurl.com/4429awc8

Brands came to play at the 40th annual Licensing Expo, and we were prepared to indulge. Take a tour of our top 10 favorite booth experiences. tinyurl.com/39vp9n4n

At Cairns Crocodiles, the “Cannes Lions of Australia,” Pinterest used its title sponsorship to take marketers on a vivid journey through the platform’s user experience. tinyurl.com/ay742p9k

What’s on our #experientialmarketing radar this week: -Heineken pulls a bait and switch ⚽️ -A fleet of waiters serving Aperol Spritzes🍹 -LG’s pop-up Launderette of Love 💕 -Summer Fridays’ Pink Guava Sweet Shop 🍭 -A jubilant launch event for Joy 101 🎉 tinyurl.com/ypkwd9mk

Pepsi’s new Bottle Lotto activation is hitting MLB stadiums, concerts, casinos and tourist attractions to promote the brand’s full portfolio, and deliver “unapologetic fun.” tinyurl.com/bde25eje