The simpler we make our copy the better it performs quite literally every time

Try experimenting with different styles of ads - Demo ads - UGC - POV style - Mirror trends - Storytelling Not everything has to be direct to camera talking head

Quiz time Do we document it? Clinton 🤨

You have a low probability of finding winning ads every time you launch a batch So that's why you need to become a creative machine and continuously inject new ads into the world

One message. One avatar. One outcome. If your messaging is all confusing, has multiple outcomes for the prospects, and tries to speak to multiple people you won't get results.

Why should somebody buy the thing you sell?

.Evan Seech | Ads & Funnels and I are cooking up something the likes you’ve never seen before. Stay tuned.

I work way better at night How do I make myself work way better in the morning instead?

Paper checklist + yerba mate + timer = productivity hack

Good agencies know what to do when things go wrong

The only way to scale your ads is by following the data If you don't have clear data across your entire ad funnel (marketing and sales), you have no idea what is broken and what you need to fix That's why every single client we have has a tracking spreadsheet that we live on

When you find a winning ad you HAVE to get back into the lab and make new variations of it Keep those on reserve for when you need them (testing, ad fatigue, etc.)

How can you seriously run ads if you have no idea what your target cost per call is and why lol Model it out before hand

Great example of incongruency between ad messaging and a funnel I was actually intruiged by the ad itself Then you get to the landing page and it’s some “Agency Accelerator” thing If you are going to test wildly different ad angles and messaging buckets Just make sure your