Flora Kelly (@espnflora) 's Twitter Profile
Flora Kelly

@espnflora

Hi, I'm Flora | VP @ESPN Research | bringing you thoughts on fans, sports & media trends

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linkhttp://espn.go.com calendar_today24-10-2009 02:12:02

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Austin Karp (@austinkarp) 's Twitter Profile Photo

I always end up smarter when I chat with Kaitee Daley. Katie and her team across digital/social never rest of ESPN's longstanding position within the sports ecosystem. They're continually innovating and delivering content that fans desire. Give her conversation a listen!

Flora Kelly (@espnflora) 's Twitter Profile Photo

At 1M another very strong number for TGL Higher rating than everything else on Cable yesterday. Pretty impressive given they had a smaller lead-in and earlier start time than last week.

Flora Kelly (@espnflora) 's Twitter Profile Photo

Epic Canada-USA champ at 9.3M is the highest rated NHL game on record Another example of how national pride can drive massive audiences for sports events.

Flora Kelly (@espnflora) 's Twitter Profile Photo

Small note on Women's College Basketball in a post Clark era This season ESPN had 15 WCBB games with 500K+ viewers this season, which is 2 more than last year. With only a few games remaining, WCBB on ESPN is up +3% vs last year and +44% from 2 seasons ago #notslowingdown

Flora Kelly (@espnflora) 's Twitter Profile Photo

For the fifth straight week, NBA viewership is up vs last season across WBD & ESPN. Last week ESPN saw a +11% YoY increase, and ABC was up +7% YoY, with Knicks/Warriors at 2.73M viewers, our most viewed game.

Flora Kelly (@espnflora) 's Twitter Profile Photo

While last year was record-setting, beating 2023 was the key indicator we were following to understand whether audience levels for the Women's Tournament have been permanently raised. Round 1 is + 43% vs. 2023. Mission accomplished.

Flora Kelly (@espnflora) 's Twitter Profile Photo

So far, the Women's Tourney has recorded its second most-watched early rounds ever - 3.1 Billion minutes watched. Despite a historically-high scoring margin (23.5 PPG), 7 games have surpassed 1M viewers, which is more than the early rounds of the 2009-2023 tournaments combined

Flora Kelly (@espnflora) 's Twitter Profile Photo

Still breaking records Tennessee/Texas (2.9M) and Notre Dame/TCU (2.5M) are the 3rd and 4th most-watched Sweet 16 games on record Oklahoma/UConn (1.9M) and Maryland/South Carolina (1.7M) also within the Top 10 most-watched Sweet 16 games

ESPN PR (@espnpr) 's Twitter Profile Photo

2025 #NCAAWBB momentum keeps rolling with the second most-watched NCAA March Madness Elite 8 on record! 🏀 2.9M avg. viewers across 4 games 🏀 All 4 games rank within the top 10 all-time, including LSU Women's Basketball vs UCLA Women's Basketball sitting at No. 3 #MarchMadness

2025 #NCAAWBB momentum keeps rolling with the second most-watched <a href="/MarchMadnessWBB/">NCAA March Madness</a> Elite 8 on record!

🏀 2.9M avg. viewers across 4 games
🏀 All 4 games rank within the top 10 all-time, including <a href="/LSUwbkb/">LSU Women's Basketball</a> vs <a href="/UCLAWBB/">UCLA Women's Basketball</a> sitting at No. 3

#MarchMadness
Flora Kelly (@espnflora) 's Twitter Profile Photo

According to Nielsen, ESPN viewership had its best 1st quarter since 2017. Yes, it's 2025 and we aren't just growing on digital (ESPN+) and broadcast (ABC), but cable as well.

Flora Kelly (@espnflora) 's Twitter Profile Photo

This weekend... Despite blowouts in all 3 ABC windows ESPN had its most-viewed Opening Weekend of the NBA Playoffs Magic/Celtics really out-delivered for us at 6.7M NCAA Gymnastics Championship had its 2nd best Finals ever for us coming in at 1.0M viewers, up +18%

Flora Kelly (@espnflora) 's Twitter Profile Photo

Great few days for Sports fans with the record setting NFL Draft and solid NBA and NHL Playoffs -Eg; Sunday's Lakers'/Timberwolves (7.3M) During the "must-watch" sports period -Thursday to Sunday- ESPN nets had a 52% share of sports viewing

Flora Kelly (@espnflora) 's Twitter Profile Photo

Lebron & Clark The Brazil/Fever game came in at 1.3M - wonderful for a preseason game Only 2 of ESPN's 57 NBA preseason games since 2010 drew a higher audience & both featured Lebron 2017 Cavs/Bull- the year the Cavs lost the Finals 2018 Warriors/Lakers- after Lebron went to LA

Flora Kelly (@espnflora) 's Twitter Profile Photo

Last night’s Celtics Knicks game came in big at 6.1M and ranks as the 2nd most-viewed Conference Semifinals Game 4 on cable since 2019, behind 2023’s Warriors/Lakers Game 4

Flora Kelly (@espnflora) 's Twitter Profile Photo

Yankees vs. Dodgers was most-watched MLB game of the season with 2.7M viewers, peaked at 3.1M UCLA vs. Tennessee was highest rated Women’s College World Series game (outside the Finals) with 2.2M viewers, surging to 3.9M in the final 13 min