Damn, this post took off… so let’s take it a step further. You want lower CPMs on FB? What I see some of the biggest affiliates and brands do in the comments section is stir the pot. In addition to replying as the brand (which is a great add from Jason Applebaum ), they get a

Running cold traffic on Meta from a brand page still works, but running from a person now works 10x better. That’s why the top Meta killers are whitelisting real humans and/or spinning up AI avatars… because people trust people more than logos. Always have and always will.

There’s been a lot of debate lately about whether agencies should start DTC brands or stay agencies. But almost no one’s talking about the option more agency owners should be considering which is becoming a paid media affiliate. A few of my friends have successfully

Feeling saucey this morning, so here you go: Non-branded statics are absolutely dominating right now on Meta. Similar to what you might see on Native channels but not as extreme. Affiliates have been doing this for years and now bigger DTC brands are finally catching on,

Here is something most ecomm marketers/brands need to hear: The top DR ecomm brands (esp in the affiliate industry) are able to afford insanely high CACs because their post-purchase upsell flow is a f*cking machine. – Upgrade to premium version – Add another for % off –

Had a conversation with someone thinking about becoming an affiliate and it inspired this post. Here are 10 reasons why you should NOT become a paid media affiliate. 1/ You say you want unlimited upside until it punches you in the mouth. There are no guarantees with affiliate

I’m an elite procrastinator and if it were a professional sport, I’d be the greatest dynasty of all time. I’ve been exceptional at putting things off since I was a kid and I’ve always thrived under pressure (still do). I’ve hit buzzer beaters on insane deadlines I had no

One of the best early signals I’ve found that confirms I made the right hire is when, within 2 weeks, at least 3 of my top people hit me up unprompted and say some version of: “I really like them.” “They’re already making shit better.” “Don’t lose this one.” Happens every

The vagus nerve category is exploding right now, and the TAM is massive. After watching the trend closely, GiddyUp recently onboarded one of the best products in the space: Pulsetto. They’re already 100,000+ customers deep (clear product-market fit) and growing fast. The best

Some of my best hires didn’t start full time, they started as contractors. Same reason you date and even live with someone before marrying them. Anyone can crush an interview (this is a skill many shitty employees have). Anyone can fake it through a couple hour assignment….but

To me, this isn’t business... it’s war. Your biggest competition is scheming while you sleep. They’re hunting while you’re “unplugging.” 12 years in, I still work most nights and weekends (the only exceptions are scheduled time with my wife and daughter, and the gym). Family,

Funnel alignment matters most between your ad and your advertorial or quiz. Rarely does updating your landing/sales page to match the exact top of funnel angle make a difference… in fact, I’ve often found it can hurt. The better play is to keep your main sales page general

Exactly why GiddyUp’s affiliate waiting list looks like this and why we’re just as selective with the AMs we bring on. While many networks let anyone in and hire green AMs straight out of college, we’ve always prioritized quality over quantity. That will never change. If you’re

This sickens me… I don’t care how broke you are or how fast you want to “make it”… running scammy crypto/forex offers and draining people’s savings is weak, coward bullshit. This type of work will poison you subconsciously and that money will never feel good or make you

Right now most ecomm businesses’ attention is on exaggerated AI ads (the ones you can clearly tell are AI but are extremely entertaining to watch). This makes total sense as it still feels very new, it can crank out insanely creative ads fast, and it’s working really well right

The amount of raw talent in the Affiliate Manager ecosystem is insane. The amount of it being wasted is even crazier. We've talked to so many top players stuck in companies with: – Shit incentives – Zero onboarding – Toxic culture – Micromanagement from people who don’t even