Open rate is a vanity metric Reply rate is what gets you paid. 🦜

A client once blasted 500 emails/day from their main brand domain. A few spam complaint later, even their customer invoices went to junk. Outreach domains should never share a roof with business-critical email. 🦜

The best cold email isn’t clever It’s clear That one shift can double your reply rate. 🦜

Most cold emails fail because they sound fake Fix that. 🦜

If your DMARC policy is “reject” from day one, you might block your own legitimate sends before you know it. Start at “none,” monitor reports, then tighten the screws once you’re sure everything aligns. Proper DNS settings are a must for email delivery. 🦜

If you're not testing variations, you’re guessing A/B your message, not just the line. 🦜

Weak CTAs kills more outbound than bad copy. 🦜

We once rescued a campaign that dropped from 65% opens to less than 10% in 48 hours. Cause: the link redirect domain got blacklisted. Swap the link, open rates returned overnight. Small details 🧐 🦜

Buyers responds to generic emails Be specific, punchy, and human. 🦜

You don't need better tools You need a better ICP That one shift can double your reply rate. 🦜

Stop tweaking your subject line Start fixing your offer. 🦜

Founders: don’t outsource outbound until you’ve closed your first few deals. 🦜

You can’t scale something that doesn’t work yet Fix the script before you add volume 🦜

If you're not testing variations, you’re guessing A/B your message, not just the line 🦜

You can’t scale something that doesn’t work yet Fix the script before you add volume. 🦜

You don't need better tools You need a better ICP. 🦜

Outreach isn’t about templates It’s about positioning 🦜

Over-personalization kills more outbound than bad copy. 🦜

Founders: don’t outsource outbound until you’ve proven the script works That one shift can double your reply rate. 🦜

Bad data kills more outbound than bad copy 🦜